Why.

If you are going to be successful at anything in life, you must answer why you are doing what you are doing. "What", while important, is not motivating. "How", again, critical to success, but it's not enough. If you have no unifying vision of why you do what you do, there will be no commitment, no sacrifice, no struggle, and ultimately, no success.

For 5 years, there has been no "why". Before 2009, the "why" was evident. Why...