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Budweiser seeks approval to be called ‘America’ this summer

this is a discussion within the Everything Else Community Forum; American currency has long held claim to being the only thing found in bars that boasts the phrase “E Pluribus Unum.” This summer, Budweiser wants to change that by rebranding itself as “America” and peppering its packaging with that very ...

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Old 05-10-2016, 10:04 PM   #1
 
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Budweiser seeks approval to be called ‘America’ this summer



American currency has long held claim to being the only thing found in bars that boasts the phrase “E Pluribus Unum.” This summer, Budweiser wants to change that by rebranding itself as “America” and peppering its packaging with that very phrase, alongside some others like “Liberty and Justice for All” and “Indivisible Since 1776.”

That’s right. The company wants to replace “Budweiser,” the name of the beer, with the word “America,” the name of our country, for the summer. According to AdAge, Anheuser-Busch InBev has filed the above label for approval from the Alcohol and Tobacco Tax and Trade Bureau.

In addition to the aforementioned phrases, the word-heavy label would include, in all capital letters, the following: “Land of the Free,” “Home of the Brave” and “From the Redwood Forest to the Gulf Stream waters this land was made for you and me.”

I Love America

Said Pope Benedict: "WOW ... that ring is bigger than mine!!!"

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Old 05-11-2016, 08:02 AM   #2
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Re: Budweiser seeks approval to be called ‘America’ this summer

I don't know how you guys feel but to me it seems a little inappropriate to call it America. American Beer or something like that would be okay but this...?
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Old 05-12-2016, 11:49 AM   #3
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Re: Budweiser seeks approval to be called ‘America’ this summer

If they want to stop falling sales, rather than change the name they should change the taste.

Like an Aussie I once worked for said....American beer is like sex on a boat.
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Old 05-13-2016, 01:20 AM   #4
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Re: Budweiser seeks approval to be called ‘America’ this summer

So I see they're targeting minors again.
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Old 05-15-2016, 06:57 PM   #5
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Re: Budweiser seeks approval to be called ‘America’ this summer

Research and development of a good beer would be a better way to spend their money.
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Old 05-16-2016, 11:06 PM   #6
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Re: Budweiser seeks approval to be called ‘America’ this summer

Bass Ale.
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