||01-04-2012 09:52 PM
They bought themselves some short-term good will with that "Rise Up" ad campaign. No really, I'm being serious. Media people were thinking like, OK, they bought some ads, big advertising campaign, commercials, billboards, celebrities-- don't think that media people don't see that stuff and know what that's all about. Even if the ad campaign dollars are not going directly in their pocket, the intelligent people in media know what an ad campaign is about. It's a code language they all speak. So these media people figured, OK, big ad campaign, we'll play along and give them some love. In 2010, you could literally see, how the "Falcons are really for real" type articles started showing up in the national media, before the season even started, the same exact time as the ad campaign began.
That love is all long gone now, the ad campaign is over, and the media types who hyped and crowned the Falcons because of the "Rise Up" ad campaign are starting to feel like idiots, after what happened to them with the Packers last year, and some of the really big games the Falcons laid big fat eggs in this year. So I think we are starting to see some of the major media types backing off the Falcons, and kind of playing them down, even turning on them, now that the slick ad campaign is over.