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NFL wants Super Bowl halftime performers to pay for the privilege

this is a discussion within the NFL Community Forum; SaintsBro: You did reference "logic"? Why should teams get free advertising? From whom exactly? The broadcasting station charges everyone. The teams ARE the league and both the team and the league benefit from the advertising. That would be like my ...

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Old 08-23-2014, 09:52 AM   #21
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NFL wants Super Bowl halftime performers to pay for the privilege

SaintsBro:
You did reference "logic"?

Why should teams get free advertising? From whom exactly? The broadcasting station charges everyone. The teams ARE the league and both the team and the league benefit from the advertising. That would be like my wife charging me for dinner, I pay from our joint account then she puts it into our joint account.

Hair metal clubs on the Sunset Strip, the NFL?

Sounds like you don't realize that producers have been paying radio stations for airtime for decades? The music industry is where the NFL got the idea. Search "Paola". It is perfectly legal it just can't be counted as regular airplay which affects rankings. So it's used as an engine to get an artist exposure until the natural popularity of their music takes over.

et al:
What Scott said is absolutely correct, I'll elaborate on the value generating the demand.

If your focusing on CD sales of Bruno Mars after the Super Bowl and not seeing a $10m recovery that's a fair assessment. The picture you see is accurate, your just not looking at the entire picture. Your also not recognizing that the stage, lights, entire kit and caboodle, including artists travel and lodging is paid for by the NFL.

Forget that the Artists are paying that $10m directly, because they are not. Their label is paying the fees and this is what they will get in return.

1. The goal isn't to sell a song or CD, it is to reach X-million people on the planet that watch the SuperBowl that have not heard that artists music. Thanks to YouTube that 1/2time show will reach people that don't watch the Super Bowl. If he increases his fan base by 25% that's huge, fans buy album(S) as long as they are fans. They buy songs now and as long as they are fans regardless of what album they are on. A new fan of an artist will buy what he heard, probably buy past albums to see what else is out there and buy future music.

2. More fans = More popularity, and that my friends means higher ticket prices for concerts, higher retail prices for tshirts etc...

3. Record labels are like Player Agents, the bigger the names they handle, the bigger the names they can get. If Geffin (just pulled that out of the air), had the last 3 Super Bowl artists on their label think or the artists that would fight to give their royalties to Geffin to play the Super Bowl?


15 minutes of 1/2 time isn't a commodity, it's an investment.

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Last edited by TheOak; 08-23-2014 at 10:04 AM..
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Old 08-23-2014, 09:59 AM   #22
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Re: NFL wants Super Bowl halftime performers to pay for the privilege

Originally Posted by Tobias-Reiper View Post
What I am saying is, without the acts, would the NFL own the most watched 15 minute block on the planet?

Yes. Ever wonder why Half Time for the Super Bowl is longer than normal but not long enough to fit a 30minute block of programming into? To keep the network from retaining that 30 minute block and putting a TV show in there. If they did, that TV show would become the most watched.

Does everyone watch the 1/2 time show? No, but they leave their TV on that channel for commercials, analyst discussion, or just because they don't feel a need to change the channel.

If your trying to assign a value to that period of time based on performer then that value and watched % would fluctuate from year to year based on which artist preformed. It may have at one point but the SB has grown up and owns the popularity now.

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Old 08-23-2014, 10:45 AM   #23
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Re: NFL wants Super Bowl halftime performers to pay for the privilege

Originally Posted by TheOak View Post
SaintsBro:
You did reference "logic"?

Why should teams get free advertising? From whom exactly? The broadcasting station charges everyone. The teams ARE the league and both the team and the league benefit from the advertising. That would be like my wife charging me for dinner, I pay from our joint account then she puts it into our joint account.

Hair metal clubs on the Sunset Strip, the NFL?

Sounds like you don't realize that producers have been paying radio stations for airtime for decades? The music industry is where the NFL got the idea. Search "Paola". It is perfectly legal it just can't be counted as regular airplay which affects rankings. So it's used as an engine to get an artist exposure until the natural popularity of their music takes over.

et al:
What Scott said is absolutely correct, I'll elaborate on the value generating the demand.

If your focusing on CD sales of Bruno Mars after the Super Bowl and not seeing a $10m recovery that's a fair assessment. The picture you see is accurate, your just not looking at the entire picture. Your also not recognizing that the stage, lights, entire kit and caboodle, including artists travel and lodging is paid for by the NFL.

Forget that the Artists are paying that $10m directly, because they are not. Their label is paying the fees and this is what they will get in return.

1. The goal isn't to sell a song or CD, it is to reach X-million people on the planet that watch the SuperBowl that have not heard that artists music. Thanks to YouTube that 1/2time show will reach people that don't watch the Super Bowl. If he increases his fan base by 25% that's huge, fans buy album(S) as long as they are fans. They buy songs now and as long as they are fans regardless of what album they are on. A new fan of an artist will buy what he heard, probably buy past albums to see what else is out there and but future music.

2. More fans = More popularity, and that my friends means higher ticket prices for concerts, higher retail prices for tshirts etc...

3. Record labels are like Player Agents, the bigger the names they handle, the bigger the names they can get. If Geffin (just pulled that out of the air), had the last 3 Super Bowl artists on their label think or the artists that would fight to give their royalties to Geffin to play the Super Bowl? <---- huge revenue increase.


The NFL may think that 15 minutes of fame is worth 10m dollars. Anyone care to guess what a new or starving artist would do or pay for 5 minutes of airplay on an XM radio station? Some are unthinkable. I say that block of time is invaluable for a not yet mega artist.

What is the advertisement engine for music? It isn't TV commercials or magazine advertisement.

So Bruno Mars couldn't afford $10mm dollars but his Labels could and they would make more than $10mm back from their investment, not to mention Bruno would make his $1 per song off his increased sales after.

The Super Bowl has reached a point where it's name is bigger than the musicians at half time and that has changed the power at the negotiation table. If $10mm is too much then no one will pay it and the NFL will go down.... My opinion based on what I stated above is that someone will pay it and make it back +.
Payola, not Paola. You search for Paola and you probably get a lot of pics of women. And payola is illegal.

But again, I'd ask you, without the acts, does the NFL have the most watched 15 minutes on the planet?

Lest we forget why the NFL started featuring artists who were well known internationally back in the early 90s, without the acts, most of the 115 million viewers probably change the channel to any of the other network's special programming, and if the game sucks or is a blowout, most of the 115 million viewers don't come back after the second quarter ends.

So the NFL has a vested interest not only in keeping its viewers during the half time, but even grabbing those viewers who just turn to the half time show to see an artist. You remove the acts, the value of the half time drops significantly.

As for reaching millions of people, sure.. but not because you reach them, it means they are going to buy your album or go to your concert and buy the T-shirt and be your fans forever. So Bruno Mars allegedly reached 111.5 million people during the half time.. ok.. that translated into 25,000 more songs (not albums) sold than expected the week after of the SB... so a whole $32,000 of impact (if you go by iTunes prices)... as for future impact, how long until Bruno and his record label can recoup $10,000,000 from that one show? Show business has never been a long term investment.

Miley Cyrus's album went top five in album pre-sales after sucking on a foam finger in the MVA's, all while giving that other dude's song a 300% bump in sales. That cost them $0.

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Old 08-23-2014, 04:48 PM   #24
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Re: NFL wants Super Bowl halftime performers to pay for the privilege

Originally Posted by Tobias-Reiper View Post
Payola, not Paola. You search for Paola and you probably get a lot of pics of women. And payola is illegal.

But again, I'd ask you, without the acts, does the NFL have the most watched 15 minutes on the planet?

Lest we forget why the NFL started featuring artists who were well known internationally back in the early 90s, without the acts, most of the 115 million viewers probably change the channel to any of the other network's special programming, and if the game sucks or is a blowout, most of the 115 million viewers don't come back after the second quarter ends.

So the NFL has a vested interest not only in keeping its viewers during the half time, but even grabbing those viewers who just turn to the half time show to see an artist. You remove the acts, the value of the half time drops significantly.

As for reaching millions of people, sure.. but not because you reach them, it means they are going to buy your album or go to your concert and buy the T-shirt and be your fans forever. So Bruno Mars allegedly reached 111.5 million people during the half time.. ok.. that translated into 25,000 more songs (not albums) sold than expected the week after of the SB... so a whole $32,000 of impact (if you go by iTunes prices)... as for future impact, how long until Bruno and his record label can recoup $10,000,000 from that one show? Show business has never been a long term investment.

Miley Cyrus's album went top five in album pre-sales after sucking on a foam finger in the MVA's, all while giving that other dude's song a 300% bump in sales. That cost them $0.

Looks like you missed 75% of what I said.

I was a victim of auto-correct on "payola".

I answered the second paragraph previously.

As to the rest, you either missed or ignored that Bruno Mars wouldn't have paid the $10 million but he would have benefited. Once again you are looking at 1 song and 1 week after.

In the summer of 1981 I heard "you shook me all night long" by ACDC. I went to TG&Y and bought Back in Black, Dirty Deeds Done Dirt Cheap, and Highway to Hell.

Who was Survivor before Rocky III?

Justin Beiber - Discovered by a 5 minute YouTube video. He is worth around $130mm today.

15 minutes in front of the right audience is worth more than your estimated $32,000. I'm not sure how many other ways I can explain it.

If you play stupid games, you win stupid prizes.

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Old 08-23-2014, 07:51 PM   #25
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Re: NFL wants Super Bowl halftime performers to pay for the privilege

Originally Posted by TheOak View Post
In the summer of 1981 I heard "you shook me all night long" by ACDC. I went to TG&Y and bought Back in Black, Dirty Deeds Done Dirt Cheap, and Highway to Hell.
So you did.

Who was Survivor before Rocky III?
Who was Survivor after Rocky?
Now that you mention Survivor, a couple of interesting thoughts:
When was the last time you saw a movie with no music whatsoever? Just about every movie has music, right? Movie producers pay good money for scores and songs for their movies, and the bigger the musician or composer, the more they pay. Why do you think that is?

Justin Beiber - Discovered by a 5 minute YouTube video. He is worth around $130mm today.
Posting Youtube video cost: $0.00 (unless you want to count the price of the camera or phone, computer, internet connection, but that'll be a stretch...)

15 minutes in front of the right audience is worth more than your estimated $32,000. I'm not sure how many other ways I can explain it.
Yet, 15 minutes in front of any audience does not guarantee you anything. For every AC/DC, there are hundreds if not thousands of bands who you hear in the radio and never gave them a second thought. There are thousands of Survivors out there, who never made it past their 15 minutes of fame.

And a song isn't Reese's Pieces.. customers don't buy a song over and over every time they feel like hearing it. It is usually a 1 time purchase.

Anyway, sure, entertainers want exposure, but exposure doesn't guarantee you success. The NFL may yet find an idiot that would pay them $10,000,000 for the "honor" of lip sync'ing for 15 minutes during the SB's half time, but any half witted manager in show business can generate much more exposure for an artist, for a much, much, much, much longer period of time, for a very, very, very small portion of that sum of money. How about a youtube video?

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Old 08-24-2014, 10:40 AM   #26
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Re: NFL wants Super Bowl halftime performers to pay for the privilege

Judging by the acts I've seen, the NFL should pay me to have to watch it.
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