How is BP's Gulf Coast promotion going?
When BP announced earlier this month that it's sending chefs and musicians from the Gulf Coast to the 2012 Olympics in London, which officially kicks off this week, there was mostly positive press from Gulf papers proud to send their hallmark chefs and cuisines to thousands of potential future tourists as part of the oil giant's "Spirit of the Gulf" promotion.
But last week, U.K.'s The Guardian, under the headline "BP's 'spirit of the Gulf' Olympics hospitality is hard to swallow," didn't exactly roll out the welcome mat: "BP has co-opted the phrase 'spirit of the Gulf' as a promotional device to position itself as the gatekeeper to the region's culture and cuisine," and quotes frequent oil disaster source and shrimper Dean Blanchard.? [ Read more ]
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