Smoothie King Center is your new New Orleans Arena
 

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Today, liquid meal franchise Smoothie King has signed on to a 10-year agreement with naming rights to the New Orleans Arena, now called Smoothie King Center. The new Smoothie King Center logo will grace the roof (pictured) as well as the sides of the building and on the New Orleans Pelicans court.? [ Read more ]

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Re: Smoothie King Center is your new New Orleans Arena
 

That name just sounds soft.

Re: Smoothie King Center is your new New Orleans Arena
 

Good for Smoothie King. A good company based out of Covington, LA which is rapidly growing. Apparently.

Re: Smoothie King Center is your new New Orleans Arena
 

I felt better about this when I found out that Smoothie King was a local company.

At least, they are keeping their headquarters in the area. Unlike Raising Cane's and Ruth's Chris.