Haspel's Laurie Haspel Aronson talks seersucker, tradition and innovation
 

https://media2.fdncms.com/gambit/ima...5/gant-018.jpg
In 1909, Joseph Haspel Sr. opened Haspel, a textile factory specializing in lightweight men?s suits. Haspel ? known colloquially as ?the Factory? by neighbors and workers ? was located at the intersection of Broad St. and St. Bernard Ave. until production moved to Tylertown, Mississippi, where it stayed until the brand was bought out by the Palm Beach Company in the late 1970s.

Joseph Haspel saw a niche in the market for manufacturing suits that could withstand the heat and the humidity of the New Orleans summertime ? suits for working men of all color collars.?