Ditka Hired as Spokesman For New Impotence Drug
Football Hero Ditka Hired in Impotence Ad Battle
(Reuters) - As a professional football player and coach, "Iron" Mike Ditka was known for his toughness. Now he's being paid to show his sensitive side. Bayer AG and GlaxoSmithKline Plc, the pharmaceutical companies, have hired Ditka to promote Levitra, their new impotence drug, in a campaign to encourage men to confront touchy health problems. Every week, 120 million football fans will be inundated with television ads of Ditka touting the benefits of Levitra, which clinical trials have shown works faster than Viagra.
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