Dome Naming Rights Tough Sell
 

Superdome officials have temporarily shelved efforts to sell the naming rights until a decision is made about the 29-year-old building's long-term viability. The marketing firm the state hired in 2003 to land a deal is no longer under contract with the state.

"We missed the market," New Orleans Arena and Superdome General Manager Doug Thornton said. "Until you re-image the building, it's going to be difficult to sell the naming rights


http://www.nola.com/saints/t-p/index...6046183560.xml

Dome Naming Rights Tough Sell
 

And in other news today ......

SEATTLE - Seahawks Stadium will soon be Qwest Field.


Qwest Communications International Inc. of Denver announced Wednesday that it\'s buying the naming rights to the professional football stadium, which has operated without a corporate sponsor since it was completed in 2002.


Terms of the agreement were not immediately revealed, pending approval from the state Public Stadium Authority.


The Seattle Post-Intelligencer, citing a source, reported Wednesday that the Seahawks Stadium deal is of shorter duration and \"much bigger\" than a $40 million deal for naming rights at Safeco Field, the neighboring Seattle Mariners baseball stadium.


In 1998 Safeco Insurance Co. agreed to pay about $1.8 million a year, adjusted annually for inflation over the 20-year life of the contract.


The 67,000-seat, open-air Seahawks Stadium occupies the site of the Kingdome, which was demolished in 2000, after serving as home for both pro teams from their inception in the mid-1970s.