New Orleans "brand" wins Young & Rubicam "Brand Madness" brackets
 

http://www.bestofneworleans.com/imag...0.58.47_AM.png OK, this takes a bit of explaining. The ad agency Young & Rubicam held*a bracket-style tournament called "Brand Madness"*? and "New Orleans" (the brand, not the city or its people) beat out a field of 63*other contenders that included Boeing, Walmart, Starbucks and Coca-Cola.*

How was this measured?? [ Read more ]

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