NASCAR hires Alvin Kamara as growth and engagement advisor
 

NASCAR is partnering with Alvin Kamara, having hired the Saints running back as its first growth and engagement advisor.

The announcement comes a year after Kamara attended his first NASCAR race to support Bubba Wallace Jr., the only Black driver in the NASCAR Cup Series. After NASCAR announced its decision to ban the Confederate flag, Kamara tweeted his approval and attended the Xfinity Series in Homestead.

In February, Kamara provided sponsorship for the No. 6 car driven by Ryan Vargas in the NASCAR Xfinity Series for a road race at Daytona International Speedway. The car carried the branding of The Big Squeezy, Kamara’s juice bar chain in Louisiana.

Kamara’s duties in his new role include working “directly with NASCAR leadership on strategic planning and creative opportunities that support its fan development efforts,” according to NASCAR’s official website.

“It’s an honor to be able to team up with NASCAR and be their first-ever growth and engagement advisor,” Kamara said in the press release. “I’m excited to use my passion as a fan to help shape their long-term efforts to grow the sport.”

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Re: NASCAR hires Alvin Kamara as growth and engagement advisor
 

Re: NASCAR hires Alvin Kamara as growth and engagement advisor
 

Smart guy with a million dollar smile. He's worked hard to have a life with great opportunities.

I'm proud of him.

Re: NASCAR hires Alvin Kamara as growth and engagement advisor
 

Re: NASCAR hires Alvin Kamara as growth and engagement advisor
 

Good for AK, targeted marketing on NASCAR's part which isn't a mark of character.

Re: NASCAR hires Alvin Kamara as growth and engagement advisor
 

Nice.

I'm in to MotoGP/World Superbike & not all that familiar with Nascar. Maybe someday Louisiana will get a track constructed for local fans to enjoy.

Re: NASCAR hires Alvin Kamara as growth and engagement advisor
 

I hate Nascar but good for them and AK. Just dont let him drive.