Saints Slow to Push Tickets for Baton Rouge Game

TallySaint · 10-20-2005, 11:25 AM

Saints slow to push tickets for B.R. games

Thursday, October 20, 2005
By Jimmy Smith
Staff writer Times-Picayune

BATON ROUGE -- With a little more than a week to go before the Saints play their first game of the regular season in Louisiana, the team's Baton Rouge marketing effort for the Oct. 30 matchup against the Miami Dolphins seems to be plodding.

The Saints placed their first print ad in The Baton Rouge Advocate on Oct. 12, a quarter-page advertisement, part of a series of display ads that will run in the weeks preceding games to be played at Tiger Stadium.

There have been a few television ads, as well.

But a representative for Lamar Outdoor Advertising, the major billboard company in Baton Rouge, said Wednesday the Saints had purchased no space on any of the company's area billboards.

Saints director of regional sales Mike Feder said Wednesday he was "given marching orders" by owner Tom Benson and his granddaughter, Rita, "to do whatever we have to do to get the word out" about the Saints' four regular-season games scheduled for Tiger Stadium.

But in the aftermath of the firing of executive vice president for administration Arnold Fielkow and the resignation of Connie Kowal, the senior director of marketing and ticket development, sources within the team said there has been little interest from the Saints' braintrust in doing much to sell tickets for the Baton Rouge games.

After one front office executive released information last week that 37,000 tickets had been sold for the game that features Nick Saban's return to Tiger Stadium as Miami's head coach, Benson ordered that no more ticket figures be released, according to one insider. The Saints could not provide an updated ticket number Wednesday.

The team did not open a primary ticket and marketing office in Baton Rouge until Monday, and Feder conceded that the first couple of days were spent setting up the office telephone lines and computers.

Story continues...
http://www.nola.com/sports/t-p/index...8271303820.xml

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10-20-2005, 11:25 AM	#1
TallySaint 1000 Posts + Join Date: Jul 2005 Location: Tallahassee Posts: 1,367	Saints Slow to Push Tickets for Baton Rouge Game Saints slow to push tickets for B.R. games Thursday, October 20, 2005 By Jimmy Smith Staff writer Times-Picayune BATON ROUGE -- With a little more than a week to go before the Saints play their first game of the regular season in Louisiana, the team's Baton Rouge marketing effort for the Oct. 30 matchup against the Miami Dolphins seems to be plodding. The Saints placed their first print ad in The Baton Rouge Advocate on Oct. 12, a quarter-page advertisement, part of a series of display ads that will run in the weeks preceding games to be played at Tiger Stadium. There have been a few television ads, as well. But a representative for Lamar Outdoor Advertising, the major billboard company in Baton Rouge, said Wednesday the Saints had purchased no space on any of the company's area billboards. Saints director of regional sales Mike Feder said Wednesday he was "given marching orders" by owner Tom Benson and his granddaughter, Rita, "to do whatever we have to do to get the word out" about the Saints' four regular-season games scheduled for Tiger Stadium. But in the aftermath of the firing of executive vice president for administration Arnold Fielkow and the resignation of Connie Kowal, the senior director of marketing and ticket development, sources within the team said there has been little interest from the Saints' braintrust in doing much to sell tickets for the Baton Rouge games. After one front office executive released information last week that 37,000 tickets had been sold for the game that features Nick Saban's return to Tiger Stadium as Miami's head coach, Benson ordered that no more ticket figures be released, according to one insider. The Saints could not provide an updated ticket number Wednesday. The team did not open a primary ticket and marketing office in Baton Rouge until Monday, and Feder conceded that the first couple of days were spent setting up the office telephone lines and computers. Story continues... http://www.nola.com/sports/t-p/index...8271303820.xml 8)
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