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Saints could be tough sell for national consumers

this is a discussion within the Saints Community Forum; Going to New Orleans dramatically impacts Reggie's opportunity to have national exposure," said Reed Bergman, chief executive of Playbook Inc., a sports marketing firm that represents veteran NFL players Braylon Edwards and Plaxico Burress, newcomers Santonio Holmes and Jay Cutler. ...

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Old 04-30-2006, 01:22 PM   #1
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Going to New Orleans dramatically impacts Reggie's opportunity to have national exposure," said Reed Bergman, chief executive of Playbook Inc., a sports marketing firm that represents veteran NFL players Braylon Edwards and Plaxico Burress, newcomers Santonio Holmes and Jay Cutler. "He's going to have to now build his brand more through local and regional opportunities and hope he can break out down the road.


True statement, but I doubt these men have the earning potential of Bush. He is far more well-known on a national level than any of them. Coming into the league he is argueably already on a national level with someone like a Eli Manning, and his name gives him a leg up on others trying to reach that highest earning strata.

NO is a hard sell due to it's market level, but Bush is a great combination to the rebuilding process...granted the politicians and others do their part in rebuilding the city and the effort to bring in fresh blood to the economy doesn't get bogged down in red-tape or squabbling.
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