Saints-Dolphins game outdraws Super Bowl in New Orleans

QBREES9 · 10-26-2009, 05:44 PM

Saints-Dolphins game outdraws Super Bowl in New Orleans
By Dave Walker
October 26, 2009, 4:25PM
Local Nielsen overnight ratings for the New Orleans Saints comeback victory over the Miami Dolphins delivered a Jeremy Shockey stiff-arm to the gold standard of TV-audience measurement.

Sunday’s (October 25) game drew more viewers in New Orleans than the past two Super Bowls, usually the most-watched TV event of the year.
According to numbers released by WVUE-Channel 8, Sunday’s game had a 49.3 average rating and a 70 average share.
Rating is the percentage of viewership among the market’s total TV households (about 634,000). Share is the percentage of viewership among sets in use.
The 2009 Super Bowl: 45.7 rating/63 share.
The 2008 Super Bowl: 47.2/67.
Nielsen local overnights don’t count out-of-home viewing – bars, dorm rooms, fishing camps, etc. – where even more fans no doubt monitored the game.

10-26-2009, 05:44 PM	#1
QBREES9 Moderator Join Date: Sep 2007 Location: New Haven Ct Posts: 23,989	Saints-Dolphins game outdraws Super Bowl in New Orleans Saints-Dolphins game outdraws Super Bowl in New Orleans By Dave Walker October 26, 2009, 4:25PM Local Nielsen overnight ratings for the New Orleans Saints comeback victory over the Miami Dolphins delivered a Jeremy Shockey stiff-arm to the gold standard of TV-audience measurement. Sunday’s (October 25) game drew more viewers in New Orleans than the past two Super Bowls, usually the most-watched TV event of the year. According to numbers released by WVUE-Channel 8, Sunday’s game had a 49.3 average rating and a 70 average share. Rating is the percentage of viewership among the market’s total TV households (about 634,000). Share is the percentage of viewership among sets in use. The 2009 Super Bowl: 45.7 rating/63 share. The 2008 Super Bowl: 47.2/67. Nielsen local overnights don’t count out-of-home viewing – bars, dorm rooms, fishing camps, etc. – where even more fans no doubt monitored the game.
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