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ARTICLE:WHO DAT OWNS WHO DAT ..DATS WHO

For decades, even through a multitude of dismal seasons, New Orleans Saints fans have belted out a cheer they say is as much a part of the fabric of their city as jambalaya and jazz: "Who Dat Say Dey Gonna Beat Dem Saints? Who Dat? Who Dat?"

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Fans of the New Orleans Saints hold up a sign reading 'Who Dat Super Bowl' in support of the Saints outside the stadium against the Minnesota Vikings during the NFC Championship Game.
.Now some are asking, "Who dat trying to spoil our fun?" The Saints' win last Sunday over the Minnesota Vikings vaulted the team into its first Super Bowl, lifting, at least temporarily, the long shadow of Hurricane Katrina over the city. But just as New Orleans is revving itself into a fever pitch about the Feb. 7 showdown in Miami against the Indianapolis Colts, the National Football League is claiming ownership of the phrase "Who Dat."

The NFL asserted rights to the phrase earlier this week through the Florida Department of State, and it has issued cease-and-desist orders against New Orleans vendors who sell Saints memorabilia adorned with the wording. It informed vendors that using the phrase is likely to "confuse the purchasing public into believing that your items" are sponsored by the NFL.

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Who Dat Owns 'Who Dat'? Dat's Us, Says da NFL - WSJ.com

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