New Orleans Saints coach Sean Payton and his Juicy Fruit
 

1893: Juicy Fruit gum was introduced. The oldest brand in the Wrigley family, Juicy Fruit was launched just a few months ahead of Wrigley's Spearmint gum.

1944: During World War II, company president Philip Wrigley led an unusual move to support U.S. troops and protect the reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than compromise the high quality that people expected, the company took Wrigley's Spearmint, Doublemint and Juicy Fruit gum off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. Juicy Fruit was reintroduced in 1946, and quickly regained, then exceeded, its pre-war popularity.

1974: Juicy Fruit gum helped to launch the use of UPC codes as the first product to be scanned with a laser scanner. The milestone took place at a Marsh Supermarket in Troy, Ohio, where a 10-pack of Wrigley's Juicy Fruit was run through a hand-made laser scanner.

2006: Wrigley announced a partnership with Chip Ganassi Racing with Feliz Sabaates. NASCAR driver Juan Pablo Montoya currently drives the No. 42 Wrigley's Juicy Fruit Dodge.

2008: Launch of Slim Pack.

2009: Launch of Slim Pack 3 Pack.

2009: Juicy Fruit is the first of the Wrigley's Brands to join the portfolio of Big E Pak offerings, while it is being offered for the first time in sugar-free pellet form

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Its good gum

2009: First gum credited to winning the Saints a Super Bowl


I am going to start chewing Juice Fruit for our games!