I don't mean to sound all economisty and such, but Football, in of itself, is not a great source of GDP. We vastly overvalue passive entertainment and undervalue our own participation in physical activities. If it takes a lockout to realign salaries to reflect the real world and not some imaginary land where holding a ball and hitting each other with pads entitles one to outrageous compensation, I'm all for it. If the effect of the activity is transient, it should have marginal value. If the effect is long lived, then there should be greater value. The NFL is the 21st century Tulip.