Dome Naming Rights Tough Sell

saintfan · 06-03-2004, 08:18 AM

Superdome officials have temporarily shelved efforts to sell the naming rights until a decision is made about the 29-year-old building's long-term viability. The marketing firm the state hired in 2003 to land a deal is no longer under contract with the state.

"We missed the market," New Orleans Arena and Superdome General Manager Doug Thornton said. "Until you re-image the building, it's going to be difficult to sell the naming rights

http://www.nola.com/saints/t-p/index...6046183560.xml

06-03-2004, 08:18 AM	#1
saintfan Donated Plasma Join Date: Jul 2002 Location: San Francisco, CA Posts: 18,556 Blog Entries: 5	Dome Naming Rights Tough Sell Superdome officials have temporarily shelved efforts to sell the naming rights until a decision is made about the 29-year-old building's long-term viability. The marketing firm the state hired in 2003 to land a deal is no longer under contract with the state. "We missed the market," New Orleans Arena and Superdome General Manager Doug Thornton said. "Until you re-image the building, it's going to be difficult to sell the naming rights http://www.nola.com/saints/t-p/index...6046183560.xml