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How properly to boycott Super Bowl LIE, from a ratings standpoint

Nearly two weeks later, New Orleans is still reeling from the super scam that robbed the Saints of their rightful place in Super Bowl LIII, which we've since dubbed Super Bowl LIE. In fact, a grass-roots "Boycott Bowl" movement continues to build, with parties of protest scheduled around the city so locals can enjoy not watching the big game together.

After all, the referees cost the Saints a title shot by looking the other way when the Rams' Nickell Robey-Coleman illegally cleaned Saints receiver Tommylee Lewis' clock during the closing minutes of the NFC Championship Game. It only makes sense for Saints fans to respond in kind by looking the other way on Super Bowl Sunday.

It's worth noting, however, that there's a right way and a wrong way to boycott the Super Bowl if you want to send the loudest, clearest message to the NFL league offices.

https://i.nola.com/resizer/8F6LbfwJE...VAWLWBHRIQ.JPG

But before we get to that, we need to talk briefly about how TV audiences are measured. Generally, they're broken down into two major categories: rating and share. The difference between the two is subtle but important.

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