They're trying to do the same thing over in SM-Liiga now. They had the first "winter classic" this past year with the two Helsinki teams playing against each other - Jokerit vs HIFK. I don't know how good it was, but I think it was at least a success in terms of ticket sales. The thing I liked about it was that they had special retro-jerseys for the match, which had no adds on them - since SM-Liiga jerseys are usually plastered with adds.
Although, the final jersey for Jokerit wasn't that type of a white one, but a blue one that reminded me of the Ranges' jersey. Jokerit is a fairly new team (1967), so they really didn't have an authentic retro-jersey like the HIFK had, since it was founded in 1897.
Finland also played an outdoors international match against Russia this past Thursday - which they lost 2-0 - but it wasn't as big of a success because they for some reason had it on a Thursday and not on a weekend, also it was pretty cold and the game had no real meaning since it was only an exhibition type of a game.