Bad news for the "NFL's in decline" crowd

AsylumGuido · 01-18-2022, 01:58 PM

NFL GAMES ACCOUNT FOR 75 OF THE 100 MOST-WATCHED BROADCASTS OF 2021

In a year marked by a pair of ratings-hogging quadrennial events and a whole lot of Beltway intrigue, the NFL in 2021 effectively swallowed TV whole, accounting for 41 of the top 50 most-watched programs, and 75 of the top 100. In doing so, the league not only silenced the torrent of uninformed hooting and clucking that greeted last season’s COVID-related ratings declines, but it also justified the huge rights-fee increases it brokered with its legacy partners.

The NFL’s Kung Fu Grip on the American psyche is as crushing as it’s ever been, with overall deliveries across the regional and national TV windows up 9% versus the year-ago period. Bear in mind that those increases are being notched as overall TV usage continues to fade; per Nielsen, the number of people tuning in to linear TV over the course of this season is down 10% compared to the analogous time frame in 2020.

That downturn coincides with the ongoing erosion of traditional pay-TV customers. Given that the number of homes that subscribe to the cable/satellite bundle had dropped 9% to 69.7 million at the end of the third quarter—just seven years ago, the count was north of 100 million households—the 11% lift ESPN served up with its Monday Night Football package is all the more impressive.

Rank	Broadcast	Viewers	HH Rating
1	Super Bowl LV, Chiefs-Bucs (CBS)
91.6m91.6m
38.2
2	NFC Championship Game, Bucs-Packers (Fox)
44.8m44.8m
23.0
3	AFC Championship Game, Bills-Chiefs (CBS)
42.3m42.3m
21.1
4	Late Thanksgiving Day Game, Raiders-Cowboys (CBS)
40.8m40.8m
13.1
5	NFC Divisional Playoff, Bucs-Saints (Fox)
36.3m36.3m
18.1
6	AFC Divisional Playoff, Browns-Chiefs (CBS)
34.3m34.3m
18.3
7	Biden’s Inauguration (multiple networks)
33.8m33.8m
21.0
8	NFC Wild Card Playoff, Bears-Saints (CBS/Nickelodeon)
30.7m30.7m
16.4
9	Thursday Night Football, Xmas, Browns-Packers (Fox/NFLN)
28.6m28.6m
10.8
10	Early Thanksgiving Day Game, Bears-Lions (Fox)
28.2m28.2m
10.6
11	NFL National Window, Week 11, Cowboys-Chiefs (Fox)
28.1m28.1m
14.4
12	Biden’s Congressional Address (multiple networks)
26.9m26.9m
16.5
13	Sunday Night Football, Week 4, Bucs-Pats (NBC)
26.9m26.9m
14.5
14	NFC Divisional Playoff, Rams-Packers (Fox)
26.5m26.5m
14.1
15	AFC Divisional Playoff, Ravens-Bills (NBC)
26.3m26.3m
13.7
16	AFC Wild Card Playoff, Browns-Steelers (NBC/Telemundo)
26.0m26.0m
13.4
17	AFC Wild Card Playoff, Ravens-Titans (ESPN/ABC)
24.8m24.8m
14.2
18	NFL Kickoff Game, Cowboys-Bucs (NBC)
24.8m24.8m
13.4
19	NFL National Window, Week 12, Rams-Packers (Fox)
24.7m24.7m
13.0
20	NFC Wild Card Playoff, Rams-Seahawks (Fox)
24.6m24.6m
12.7
21	NFL National Window, Week 9, Packers-Chiefs (Fox)
24.4m24.4m
12.6
22	NFL National Window, Week 2, Cowboys-Chargers (CBS)
24.3m24.3m
12.6
23	NFL National Window, Week 16, Steelers-Chiefs (CBS)
24.2m24.2m
11.6
24	NFL National Window, Week 6, Cowboys-Pats (CBS)
23.2m23.2m
12.1
25	Week 17 Late DH Window, Packers-Bears (Fox)
23.0m23.0m
12.3
26	NFL National Window, Week 10, Seahawks-Packers (CBS)
22.7m22.7m
12.0
27	NFL National Window, Week 3, Bucs-Rams (Fox)
22.6m22.6m
11.7
28	NFL National Window, Week 4, Steelers-Packers (CBS)
22.3m22.3m
11.6
29	NFL National Window, Week 5, Giants-Cowboys (Fox)
22.1m22.1m
11.3
30	NFL National Window, Week 15, Packers-Ravens (Fox)
22.0m22.0m
11.6
31	95th Annual Macy’s Thanksgiving Day Parade (NBC)
22.0m22.0m
10.6
32	NFL National Window, Week 14, Bills-Bucs (CBS)
21.4m21.4m
11.6
33	NFC Wild Card Playoff, Bucs-WFT (NBC)
21.4m21.4m
11.5
34	NFL National Window, Week 8, Bucs-Saints (Fox)
21.3m21.3m
11.4
35	NFL National Window, Week 13, Ravens-Steelers (CBS)
21.1m21.1m
11.4
36	The Equalizer, Ep 0101 (CBS)
20.4m20.4m
10.7
37	Thursday Night Football, Week 8, Packers-Cardinals (Fox/NFLN)
20.3m20.3m
11.2
38	AFC Wild Card Playoff, Colts-Bills (CBS)
20.1m20.1m
11.6
39	Sunday Night Football, Week 2, Chiefs-Ravens (NBC)
19.8m19.8m
10.8
40	Sunday Night Football, Week 3, Packers-49ers (NBC)
19.7m19.7m
10.8
41	Week 1 Late DH Window, Browns-Chiefs (CBS)
19.5m19.5m
10.0
42	Summer Olympics, Night 2 (NBCU)
19.4m19.4m
10.4
43	87th Sugar Bowl, Clemson-Ohio State (ESPN)
19.4m19.4m
9.8
44	Primetime Thanksgiving Game, Bills-Saints (NBC)
19.4m19.4m
8.0
45	107th Rose Bowl, Alabama-Notre Dame (ESPN)
19.0m19.0m
9.6
46	Summer Olympics, Night 6 (NBCU)
18.9m18.9m
9.9
47	College Football Championship, Alabama-Ohio State (ESPN)
18.9m18.9m
10.3
48	Sunday Night Football, Week 14, Bears-Packers (NBC)
18.7m18.7m
10.2
49	NFL Regional Window, Week 2, Falcons-Bucs (Fox)
18.6m18.6m
9.6
50	NFL Regional Window, Week 4, Panthers-Cowboys (Fox)
18.5m18.5m
9.4

saintfan · 01-18-2022, 03:39 PM

This is only a test...

SmashMouth · 01-18-2022, 06:54 PM

Originally Posted by AsylumGuido

Was there any doubt?

https://twitter.com/AndrewBrandt/sta...18539936079874

https://twitter.com/AndrewBrandt/sta...18743556907010

Originally Posted by AsylumGuido

https://twitter.com/ProFootballTalk/...15788304826378

Originally Posted by Boston Saint

So, the league has somewhat rebounded from the low ratings they got from their flag kneeling, SJW activism, Kaepernick days? They laid off of their agenda somewhat and some people started paying attention again. It’s not rocket science.

Originally Posted by saintfan

Oh and by the way, the 18-49 demographic is in steady decline and has been for years. This is the money demo. Roger understands this. OP does not because he's an idiot.

Why on Earth would the NFL side up with Vegas? LOL And why on Earth would the NFL broadcast those stupid slime games on Nick? Here's why.

Fake News on some fronts... I'd wager the true numbers lie somewhere in between. Teams in LA now skew the numbers some.. Maybe we should poll the fans in St Louis? Also how do they count viewership? If a casual channel surfer sees the score on the channel and then flips to other channels or worse yet YooToob content or some other streaming source, does the snippet of time count as a solid 3-4 hours?

I hardly watch anymore... don't even subscribe to NFLNetwork. I can catch the relevant news in mere seconds rather than watching empty-ish content. I don't have the time anyway.

Also the gambling aspect has been so imbedded, it brings doubt to the true honest outcome to a game which is supposed to have no predetermined outcome. The Thrill Is Gone . Isn't that a song somewhere?

saintfan · 01-18-2022, 07:47 PM

Originally Posted by SmashMouth

Fake News on some fronts... I'd wager the true numbers lie somewhere in between. Teams in LA now skew the numbers some.. Maybe we should poll the fans in St Louis? Also how do they count viewership? If a casual channel surfer sees the score on the channel and then flips to other channels or worse yet YooToob content or some other streaming source, does the snippet of time count as a solid 3-4 hours?

I hardly watch anymore... don't even subscribe to NFLNetwork. I can catch the relevant news in mere seconds rather than watching empty-ish content. I don't have the time anyway.

Also the gambling aspect has been so imbedded, it brings doubt to the true honest outcome to a game which is supposed to have no predetermined outcome. The Thrill Is Gone . Isn't that a song somewhere?

This is a discussion Guido has no business attempting. And he's not discussing anyway, he's just dropping by "iamright dot com" and using other people's words. The title of the thread is his attempt at taking a shot at the other side of the argument, because he's an arrogant obnoxious little piss ant. This is why he lost his mind with the title of one of JPs threads and reported it. He's sweating it because HE does it. That's what my ex-wife does, and she's a little

just like gueedo...

Anyway, you hit on it. So much skews the numbers. Neilson can't screen streaming, but my company can.

That's what we do. Adsense is where I got my start...well, the now defunct adsense for radio (Google). We schedule the commercials for just about every media outlet you can access. We manage both buy and sell side advertising. We have all the major networks, local affiliates and cable outlets. We have the largest radio and television (cable, streaming, terrestrial, satellite, local, and so much more) footprint in the hemisphere. I'm only saying all this because Guido is an IDOT pushing false information just like Roger wants him to. He wouldn't know the truth if it kicked him in the pecker. Because he clearly doesn't understand how this works (like just about everything else), and I'm not so sure little gueedo even has a pecker.

The NFL is BIG money, of course - always will be, just like MLB. The NBA.
Political advertising, etc. Believe me when I tell you the NFL is VERY worried about 18-49. Very worried. Without it they can't expand, and the last thing they want is a stagnant or declining customer base...which is what it is dangerously close to as we type. Just ask MLB.

The NFL is always going to make money, but if Roger doesn't get that demographic back in a big way the NFL WILL shrink. Take the word of our ignorant little

, and the "lazy media" as little

calls them (ironically), or just look around. It's complicated, yes, but it ain't rocket science.

SmashMouth · 01-18-2022, 08:50 PM

Originally Posted by saintfan

This is a discussion Guido has no business attempting. And he's not discussing anyway, he's just dropping by "iamright dot com" and using other people's words. The title of the thread is his attempt at taking a shot at the other side of the argument, because he's an arrogant obnoxious little piss ant. This is why he lost his mind with the title of one of JPs threads and reported it. He's sweating it because HE does it. That's what my ex-wife does, and she's a little just like gueedo...

Anyway, you hit on it. So much skews the numbers. Neilson can't screen streaming, but my company can. That's what we do. Adsense is where I got my start...well, the now defunct adsense for radio (Google). We schedule the commercials for just about every media outlet you can access. We manage both buy and sell side advertising. We have all the major networks, local affiliates and cable outlets. We have the largest radio and television (cable, streaming, terrestrial, satellite, local, and so much more) footprint in the hemisphere. I'm only saying all this because Guido is an IDOT pushing false information just like Roger wants him to. He wouldn't know the truth if it kicked him in the pecker. Because he clearly doesn't understand how this works (like just about everything else), and I'm not so sure little gueedo even has a pecker.

The NFL is BIG money, of course - always will be, just like MLB. The NBA.
Political advertising, etc. Believe me when I tell you the NFL is VERY worried about 18-49. Very worried. Without it they can't expand, and the last thing they want is a stagnant or declining customer base...which is what it is dangerously close to as we type. Just ask MLB.

The NFL is always going to make money, but if Roger doesn't get that demographic back in a big way the NFL WILL shrink. Take the word of our ignorant little , and the "lazy media" as little calls them (ironically), or just look around. It's complicated, yes, but it ain't rocket science.

Halo would be very interested in your experience with AdSense. We need some tweaks to get BnG self-sustaining .

saintfan · 01-18-2022, 08:53 PM

Originally Posted by SmashMouth

Halo would be very interested in your experience with AdSense. We need some tweaks to get BnG self-sustaining .

I have some 'people' still at Google. Let me know. We can crack the code.

AsylumGuido · 01-19-2022, 10:35 AM

saintfan · 01-19-2022, 11:29 AM

Originally Posted by AsylumGuido

https://twitter.com/KaplanSportsBiz/...21135800070144

Thank you for proving my point.

You really aren't very smart are you speedo?

I like speedo for you. Little speedo.

Oh, and idiot. That one fits will too...

AsylumGuido · 01-19-2022, 12:18 PM

saintfan · 01-19-2022, 12:22 PM

Sigh. You'll never understand.

If you could stop feeding your ego long enough to read between the lines you might understand, but you're an idiot...not ignorant, i-d-i-o-t.

Those numbers these "lazy" (your word little idiot) reporters (and you, little idiot) are using are from which demographic? Do that homework and get back to me...

...after you unblock me of course...

01-18-2022, 03:39 PM	#12
saintfan Donated Plasma Join Date: Jul 2002 Location: San Francisco, CA Posts: 18,556 Blog Entries: 5	Re: Bad news for the "NFL's in decline" crowd This is only a test...

01-18-2022, 06:54 PM	#13
SmashMouth I donated, did you? Join Date: Sep 2007 Location: Mandeville, LA Posts: 38,472 Blog Entries: 29	Re: Bad news for the "NFL's in decline" crowd Originally Posted by AsylumGuido Was there any doubt? https://twitter.com/AndrewBrandt/sta...18539936079874 https://twitter.com/AndrewBrandt/sta...18743556907010 Originally Posted by AsylumGuido https://twitter.com/ProFootballTalk/...15788304826378 Originally Posted by Boston Saint So, the league has somewhat rebounded from the low ratings they got from their flag kneeling, SJW activism, Kaepernick days? They laid off of their agenda somewhat and some people started paying attention again. It’s not rocket science. Originally Posted by saintfan Oh and by the way, the 18-49 demographic is in steady decline and has been for years. This is the money demo. Roger understands this. OP does not because he's an idiot. Why on Earth would the NFL side up with Vegas? LOL And why on Earth would the NFL broadcast those stupid slime games on Nick? Here's why. Fake News on some fronts... I'd wager the true numbers lie somewhere in between. Teams in LA now skew the numbers some.. Maybe we should poll the fans in St Louis? Also how do they count viewership? If a casual channel surfer sees the score on the channel and then flips to other channels or worse yet YooToob content or some other streaming source, does the snippet of time count as a solid 3-4 hours? I hardly watch anymore... don't even subscribe to NFLNetwork. I can catch the relevant news in mere seconds rather than watching empty-ish content. I don't have the time anyway. Also the gambling aspect has been so imbedded, it brings doubt to the true honest outcome to a game which is supposed to have no predetermined outcome. The Thrill Is Gone . Isn't that a song somewhere? halloween 65 and Boston Saint like this.

01-18-2022, 07:47 PM	#14
saintfan Donated Plasma Join Date: Jul 2002 Location: San Francisco, CA Posts: 18,556 Blog Entries: 5	Re: Bad news for the "NFL's in decline" crowd Originally Posted by SmashMouth Fake News on some fronts... I'd wager the true numbers lie somewhere in between. Teams in LA now skew the numbers some.. Maybe we should poll the fans in St Louis? Also how do they count viewership? If a casual channel surfer sees the score on the channel and then flips to other channels or worse yet YooToob content or some other streaming source, does the snippet of time count as a solid 3-4 hours? I hardly watch anymore... don't even subscribe to NFLNetwork. I can catch the relevant news in mere seconds rather than watching empty-ish content. I don't have the time anyway. Also the gambling aspect has been so imbedded, it brings doubt to the true honest outcome to a game which is supposed to have no predetermined outcome. The Thrill Is Gone . Isn't that a song somewhere? This is a discussion Guido has no business attempting. And he's not discussing anyway, he's just dropping by "iamright dot com" and using other people's words. The title of the thread is his attempt at taking a shot at the other side of the argument, because he's an arrogant obnoxious little piss ant. This is why he lost his mind with the title of one of JPs threads and reported it. He's sweating it because HE does it. That's what my ex-wife does, and she's a little just like gueedo... Anyway, you hit on it. So much skews the numbers. Neilson can't screen streaming, but my company can. That's what we do. Adsense is where I got my start...well, the now defunct adsense for radio (Google). We schedule the commercials for just about every media outlet you can access. We manage both buy and sell side advertising. We have all the major networks, local affiliates and cable outlets. We have the largest radio and television (cable, streaming, terrestrial, satellite, local, and so much more) footprint in the hemisphere. I'm only saying all this because Guido is an IDOT pushing false information just like Roger wants him to. He wouldn't know the truth if it kicked him in the pecker. Because he clearly doesn't understand how this works (like just about everything else), and I'm not so sure little gueedo even has a pecker. The NFL is BIG money, of course - always will be, just like MLB. The NBA. Political advertising, etc. Believe me when I tell you the NFL is VERY worried about 18-49. Very worried. Without it they can't expand, and the last thing they want is a stagnant or declining customer base...which is what it is dangerously close to as we type. Just ask MLB. The NFL is always going to make money, but if Roger doesn't get that demographic back in a big way the NFL WILL shrink. Take the word of our ignorant little , and the "lazy media" as little calls them (ironically), or just look around. It's complicated, yes, but it ain't rocket science. SmashMouth, K Major and Boston Saint like this.
	C'mon Man...

01-18-2022, 08:50 PM	#15
SmashMouth I donated, did you? Join Date: Sep 2007 Location: Mandeville, LA Posts: 38,472 Blog Entries: 29	Re: Bad news for the "NFL's in decline" crowd Originally Posted by saintfan This is a discussion Guido has no business attempting. And he's not discussing anyway, he's just dropping by "iamright dot com" and using other people's words. The title of the thread is his attempt at taking a shot at the other side of the argument, because he's an arrogant obnoxious little piss ant. This is why he lost his mind with the title of one of JPs threads and reported it. He's sweating it because HE does it. That's what my ex-wife does, and she's a little just like gueedo... Anyway, you hit on it. So much skews the numbers. Neilson can't screen streaming, but my company can. That's what we do. Adsense is where I got my start...well, the now defunct adsense for radio (Google). We schedule the commercials for just about every media outlet you can access. We manage both buy and sell side advertising. We have all the major networks, local affiliates and cable outlets. We have the largest radio and television (cable, streaming, terrestrial, satellite, local, and so much more) footprint in the hemisphere. I'm only saying all this because Guido is an IDOT pushing false information just like Roger wants him to. He wouldn't know the truth if it kicked him in the pecker. Because he clearly doesn't understand how this works (like just about everything else), and I'm not so sure little gueedo even has a pecker. The NFL is BIG money, of course - always will be, just like MLB. The NBA. Political advertising, etc. Believe me when I tell you the NFL is VERY worried about 18-49. Very worried. Without it they can't expand, and the last thing they want is a stagnant or declining customer base...which is what it is dangerously close to as we type. Just ask MLB. The NFL is always going to make money, but if Roger doesn't get that demographic back in a big way the NFL WILL shrink. Take the word of our ignorant little , and the "lazy media" as little calls them (ironically), or just look around. It's complicated, yes, but it ain't rocket science. Halo would be very interested in your experience with AdSense. We need some tweaks to get BnG self-sustaining .

01-18-2022, 08:53 PM	#16
saintfan Donated Plasma Join Date: Jul 2002 Location: San Francisco, CA Posts: 18,556 Blog Entries: 5	Re: Bad news for the "NFL's in decline" crowd Originally Posted by SmashMouth Halo would be very interested in your experience with AdSense. We need some tweaks to get BnG self-sustaining . I have some 'people' still at Google. Let me know. We can crack the code. K Major and Boston Saint like this.

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01-19-2022, 10:35 AM	#17
AsylumGuido 10000 POST CLUB Join Date: Sep 2007 Location: Bossier City, LA Posts: 26,465	Re: Bad news for the "NFL's in decline" crowd Twitter

01-19-2022, 11:29 AM	#18
saintfan Donated Plasma Join Date: Jul 2002 Location: San Francisco, CA Posts: 18,556 Blog Entries: 5	Re: Bad news for the "NFL's in decline" crowd Originally Posted by AsylumGuido https://twitter.com/KaplanSportsBiz/...21135800070144 Thank you for proving my point. You really aren't very smart are you speedo? I like speedo for you. Little speedo. Oh, and idiot. That one fits will too...

01-19-2022, 12:18 PM	#19
AsylumGuido 10000 POST CLUB Join Date: Sep 2007 Location: Bossier City, LA Posts: 26,465	Re: Bad news for the "NFL's in decline" crowd Twitter

01-19-2022, 12:22 PM	#20
saintfan Donated Plasma Join Date: Jul 2002 Location: San Francisco, CA Posts: 18,556 Blog Entries: 5	Re: Bad news for the "NFL's in decline" crowd Sigh. You'll never understand. If you could stop feeding your ego long enough to read between the lines you might understand, but you're an idiot...not ignorant, i-d-i-o-t. Those numbers these "lazy" (your word little idiot) reporters (and you, little idiot) are using are from which demographic? Do that homework and get back to me... ...after you unblock me of course...