saintfan

For sure it's the SB data, but the trend is that the NFL is losing a vital demographic and has been for a very long time. My kid, like all other kids, simply has better things to do.

30 years ago MLB began to experience the same thing and still hasn't fully recovered.

It's why the NFL kowtowed to the "woke" movement. It's the reason for the kiddie broadcasts on Nick. It's the reason the NFL has partnered with Vegas - a dangerous prospect all things considered. Roger is fully aware of what he's doing and why.

Generic viewership data is all but worthless in the context of the point, which OP is trying to start another argument about because he 'lost' the last one. There is no argument to be made. The NFL is hemorrhaging everybody's target demographic.

C'mon Man...

AsylumGuido

NFL GAMES ACCOUNT FOR 75 OF THE 100 MOST-WATCHED BROADCASTS OF 2021

In a year marked by a pair of ratings-hogging quadrennial events and a whole lot of Beltway intrigue, the NFL in 2021 effectively swallowed TV whole, accounting for 41 of the top 50 most-watched programs, and 75 of the top 100. In doing so, the league not only silenced the torrent of uninformed hooting and clucking that greeted last season’s COVID-related ratings declines, but it also justified the huge rights-fee increases it brokered with its legacy partners.

The NFL’s Kung Fu Grip on the American psyche is as crushing as it’s ever been, with overall deliveries across the regional and national TV windows up 9% versus the year-ago period. Bear in mind that those increases are being notched as overall TV usage continues to fade; per Nielsen, the number of people tuning in to linear TV over the course of this season is down 10% compared to the analogous time frame in 2020.

That downturn coincides with the ongoing erosion of traditional pay-TV customers. Given that the number of homes that subscribe to the cable/satellite bundle had dropped 9% to 69.7 million at the end of the third quarter—just seven years ago, the count was north of 100 million households—the 11% lift ESPN served up with its Monday Night Football package is all the more impressive.

Rank	Broadcast	Viewers	HH Rating
1	Super Bowl LV, Chiefs-Bucs (CBS)
91.6m91.6m
38.2
2	NFC Championship Game, Bucs-Packers (Fox)
44.8m44.8m
23.0
3	AFC Championship Game, Bills-Chiefs (CBS)
42.3m42.3m
21.1
4	Late Thanksgiving Day Game, Raiders-Cowboys (CBS)
40.8m40.8m
13.1
5	NFC Divisional Playoff, Bucs-Saints (Fox)
36.3m36.3m
18.1
6	AFC Divisional Playoff, Browns-Chiefs (CBS)
34.3m34.3m
18.3
7	Biden’s Inauguration (multiple networks)
33.8m33.8m
21.0
8	NFC Wild Card Playoff, Bears-Saints (CBS/Nickelodeon)
30.7m30.7m
16.4
9	Thursday Night Football, Xmas, Browns-Packers (Fox/NFLN)
28.6m28.6m
10.8
10	Early Thanksgiving Day Game, Bears-Lions (Fox)
28.2m28.2m
10.6
11	NFL National Window, Week 11, Cowboys-Chiefs (Fox)
28.1m28.1m
14.4
12	Biden’s Congressional Address (multiple networks)
26.9m26.9m
16.5
13	Sunday Night Football, Week 4, Bucs-Pats (NBC)
26.9m26.9m
14.5
14	NFC Divisional Playoff, Rams-Packers (Fox)
26.5m26.5m
14.1
15	AFC Divisional Playoff, Ravens-Bills (NBC)
26.3m26.3m
13.7
16	AFC Wild Card Playoff, Browns-Steelers (NBC/Telemundo)
26.0m26.0m
13.4
17	AFC Wild Card Playoff, Ravens-Titans (ESPN/ABC)
24.8m24.8m
14.2
18	NFL Kickoff Game, Cowboys-Bucs (NBC)
24.8m24.8m
13.4
19	NFL National Window, Week 12, Rams-Packers (Fox)
24.7m24.7m
13.0
20	NFC Wild Card Playoff, Rams-Seahawks (Fox)
24.6m24.6m
12.7
21	NFL National Window, Week 9, Packers-Chiefs (Fox)
24.4m24.4m
12.6
22	NFL National Window, Week 2, Cowboys-Chargers (CBS)
24.3m24.3m
12.6
23	NFL National Window, Week 16, Steelers-Chiefs (CBS)
24.2m24.2m
11.6
24	NFL National Window, Week 6, Cowboys-Pats (CBS)
23.2m23.2m
12.1
25	Week 17 Late DH Window, Packers-Bears (Fox)
23.0m23.0m
12.3
26	NFL National Window, Week 10, Seahawks-Packers (CBS)
22.7m22.7m
12.0
27	NFL National Window, Week 3, Bucs-Rams (Fox)
22.6m22.6m
11.7
28	NFL National Window, Week 4, Steelers-Packers (CBS)
22.3m22.3m
11.6
29	NFL National Window, Week 5, Giants-Cowboys (Fox)
22.1m22.1m
11.3
30	NFL National Window, Week 15, Packers-Ravens (Fox)
22.0m22.0m
11.6
31	95th Annual Macy’s Thanksgiving Day Parade (NBC)
22.0m22.0m
10.6
32	NFL National Window, Week 14, Bills-Bucs (CBS)
21.4m21.4m
11.6
33	NFC Wild Card Playoff, Bucs-WFT (NBC)
21.4m21.4m
11.5
34	NFL National Window, Week 8, Bucs-Saints (Fox)
21.3m21.3m
11.4
35	NFL National Window, Week 13, Ravens-Steelers (CBS)
21.1m21.1m
11.4
36	The Equalizer, Ep 0101 (CBS)
20.4m20.4m
10.7
37	Thursday Night Football, Week 8, Packers-Cardinals (Fox/NFLN)
20.3m20.3m
11.2
38	AFC Wild Card Playoff, Colts-Bills (CBS)
20.1m20.1m
11.6
39	Sunday Night Football, Week 2, Chiefs-Ravens (NBC)
19.8m19.8m
10.8
40	Sunday Night Football, Week 3, Packers-49ers (NBC)
19.7m19.7m
10.8
41	Week 1 Late DH Window, Browns-Chiefs (CBS)
19.5m19.5m
10.0
42	Summer Olympics, Night 2 (NBCU)
19.4m19.4m
10.4
43	87th Sugar Bowl, Clemson-Ohio State (ESPN)
19.4m19.4m
9.8
44	Primetime Thanksgiving Game, Bills-Saints (NBC)
19.4m19.4m
8.0
45	107th Rose Bowl, Alabama-Notre Dame (ESPN)
19.0m19.0m
9.6
46	Summer Olympics, Night 6 (NBCU)
18.9m18.9m
9.9
47	College Football Championship, Alabama-Ohio State (ESPN)
18.9m18.9m
10.3
48	Sunday Night Football, Week 14, Bears-Packers (NBC)
18.7m18.7m
10.2
49	NFL Regional Window, Week 2, Falcons-Bucs (Fox)
18.6m18.6m
9.6
50	NFL Regional Window, Week 4, Panthers-Cowboys (Fox)
18.5m18.5m
9.4

“The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” — Winston Churchill