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Bad news for the "NFL's in decline" crowd

this is a discussion within the NFL Community Forum; NFL GAMES ACCOUNT FOR 75 OF THE 100 MOST-WATCHED BROADCASTS OF 2021 In a year marked by a pair of ratings-hogging quadrennial events and a whole lot of Beltway intrigue, the NFL in 2021 effectively swallowed TV whole, accounting for ...

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Old 01-18-2022, 01:58 PM   #12
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Re: Bad news for the "NFL's in decline" crowd

NFL GAMES ACCOUNT FOR 75 OF THE 100 MOST-WATCHED BROADCASTS OF 2021

In a year marked by a pair of ratings-hogging quadrennial events and a whole lot of Beltway intrigue, the NFL in 2021 effectively swallowed TV whole, accounting for 41 of the top 50 most-watched programs, and 75 of the top 100. In doing so, the league not only silenced the torrent of uninformed hooting and clucking that greeted last season’s COVID-related ratings declines, but it also justified the huge rights-fee increases it brokered with its legacy partners.

The NFL’s Kung Fu Grip on the American psyche is as crushing as it’s ever been, with overall deliveries across the regional and national TV windows up 9% versus the year-ago period. Bear in mind that those increases are being notched as overall TV usage continues to fade; per Nielsen, the number of people tuning in to linear TV over the course of this season is down 10% compared to the analogous time frame in 2020.

That downturn coincides with the ongoing erosion of traditional pay-TV customers. Given that the number of homes that subscribe to the cable/satellite bundle had dropped 9% to 69.7 million at the end of the third quarter—just seven years ago, the count was north of 100 million households—the 11% lift ESPN served up with its Monday Night Football package is all the more impressive.

RankBroadcastViewersHH Rating
1Super Bowl LV, Chiefs-Bucs (CBS)  
91.6m91.6m   
38.2   
2NFC Championship Game, Bucs-Packers (Fox)  
44.8m44.8m   
23.0   
3AFC Championship Game, Bills-Chiefs (CBS)  
42.3m42.3m   
21.1   
4Late Thanksgiving Day Game, Raiders-Cowboys (CBS)  
40.8m40.8m   
13.1   
5NFC Divisional Playoff, Bucs-Saints (Fox)  
36.3m36.3m   
18.1   
6AFC Divisional Playoff, Browns-Chiefs (CBS)  
34.3m34.3m   
18.3   
7Biden’s Inauguration (multiple networks)  
33.8m33.8m   
21.0   
8NFC Wild Card Playoff, Bears-Saints (CBS/Nickelodeon)  
30.7m30.7m   
16.4   
9Thursday Night Football, Xmas, Browns-Packers (Fox/NFLN)  
28.6m28.6m   
10.8   
10Early Thanksgiving Day Game, Bears-Lions (Fox)  
28.2m28.2m   
10.6   
11NFL National Window, Week 11, Cowboys-Chiefs (Fox)  
28.1m28.1m   
14.4   
12Biden’s Congressional Address (multiple networks)  
26.9m26.9m   
16.5   
13Sunday Night Football, Week 4, Bucs-Pats (NBC)  
26.9m26.9m   
14.5   
14NFC Divisional Playoff, Rams-Packers (Fox)  
26.5m26.5m   
14.1   
15AFC Divisional Playoff, Ravens-Bills (NBC)  
26.3m26.3m   
13.7   
16AFC Wild Card Playoff, Browns-Steelers (NBC/Telemundo)  
26.0m26.0m   
13.4   
17AFC Wild Card Playoff, Ravens-Titans (ESPN/ABC)  
24.8m24.8m   
14.2   
18NFL Kickoff Game, Cowboys-Bucs (NBC)  
24.8m24.8m   
13.4   
19NFL National Window, Week 12, Rams-Packers (Fox)  
24.7m24.7m   
13.0   
20NFC Wild Card Playoff, Rams-Seahawks (Fox)  
24.6m24.6m   
12.7   
21NFL National Window, Week 9, Packers-Chiefs (Fox)  
24.4m24.4m   
12.6   
22NFL National Window, Week 2, Cowboys-Chargers (CBS)  
24.3m24.3m   
12.6   
23NFL National Window, Week 16, Steelers-Chiefs (CBS)  
24.2m24.2m   
11.6   
24NFL National Window, Week 6, Cowboys-Pats (CBS)  
23.2m23.2m   
12.1   
25Week 17 Late DH Window, Packers-Bears (Fox)  
23.0m23.0m   
12.3   
26NFL National Window, Week 10, Seahawks-Packers (CBS)  
22.7m22.7m   
12.0   
27NFL National Window, Week 3, Bucs-Rams (Fox)  
22.6m22.6m   
11.7   
28NFL National Window, Week 4, Steelers-Packers (CBS)  
22.3m22.3m   
11.6   
29NFL National Window, Week 5, Giants-Cowboys (Fox)  
22.1m22.1m   
11.3   
30NFL National Window, Week 15, Packers-Ravens (Fox)  
22.0m22.0m   
11.6   
3195th Annual Macy’s Thanksgiving Day Parade (NBC)  
22.0m22.0m   
10.6   
32NFL National Window, Week 14, Bills-Bucs (CBS)  
21.4m21.4m   
11.6   
33NFC Wild Card Playoff, Bucs-WFT (NBC)  
21.4m21.4m   
11.5   
34NFL National Window, Week 8, Bucs-Saints (Fox)  
21.3m21.3m   
11.4   
35NFL National Window, Week 13, Ravens-Steelers (CBS)  
21.1m21.1m   
11.4   
36The Equalizer, Ep 0101 (CBS)  
20.4m20.4m   
10.7   
37Thursday Night Football, Week 8, Packers-Cardinals (Fox/NFLN)  
20.3m20.3m   
11.2   
38AFC Wild Card Playoff, Colts-Bills (CBS)  
20.1m20.1m   
11.6   
39Sunday Night Football, Week 2, Chiefs-Ravens (NBC)  
19.8m19.8m   
10.8   
40Sunday Night Football, Week 3, Packers-49ers (NBC)  
19.7m19.7m   
10.8   
41Week 1 Late DH Window, Browns-Chiefs (CBS)  
19.5m19.5m   
10.0   
42Summer Olympics, Night 2 (NBCU)  
19.4m19.4m   
10.4   
4387th Sugar Bowl, Clemson-Ohio State (ESPN)  
19.4m19.4m   
9.8   
44Primetime Thanksgiving Game, Bills-Saints (NBC)  
19.4m19.4m   
8.0   
45107th Rose Bowl, Alabama-Notre Dame (ESPN)  
19.0m19.0m   
9.6   
46Summer Olympics, Night 6 (NBCU)  
18.9m18.9m   
9.9   
47College Football Championship, Alabama-Ohio State (ESPN)  
18.9m18.9m   
10.3   
48Sunday Night Football, Week 14, Bears-Packers (NBC)  
18.7m18.7m   
10.2   
49NFL Regional Window, Week 2, Falcons-Bucs (Fox)  
18.6m18.6m   
9.6   
50NFL Regional Window, Week 4, Panthers-Cowboys (Fox)  
18.5m18.5m   
9.4   

“The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” — Winston Churchill
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