This is a discussion Guido has no business attempting. And he's not discussing anyway, he's just dropping by "iamright dot com" and using other people's words. The title of the thread is his attempt at taking a shot at the other side of the argument, because he's an arrogant obnoxious little piss ant. This is why he lost his mind with the title of one of JPs threads and reported it. He's sweating it because HE does it. That's what my ex-wife does, and she's a little just like gueedo...

Anyway, you hit on it. So much skews the numbers. Neilson can't screen streaming, but my company can. That's what we do. Adsense is where I got my start...well, the now defunct adsense for radio (Google). We schedule the commercials for just about every media outlet you can access. We manage both buy and sell side advertising. We have all the major networks, local affiliates and cable outlets. We have the largest radio and television (cable, streaming, terrestrial, satellite, local, and so much more) footprint in the hemisphere. I'm only saying all this because Guido is an IDOT pushing false information just like Roger wants him to. He wouldn't know the truth if it kicked him in the pecker. Because he clearly doesn't understand how this works (like just about everything else), and I'm not so sure little gueedo even has a pecker.

The NFL is BIG money, of course - always will be, just like MLB. The NBA.
Political advertising, etc. Believe me when I tell you the NFL is VERY worried about 18-49. Very worried. Without it they can't expand, and the last thing they want is a stagnant or declining customer base...which is what it is dangerously close to as we type. Just ask MLB.

The NFL is always going to make money, but if Roger doesn't get that demographic back in a big way the NFL WILL shrink. Take the word of our ignorant little , and the "lazy media" as little calls them (ironically), or just look around. It's complicated, yes, but it ain't rocket science.