NFL wants Super Bowl halftime performers to pay for the privilege

Tobias-Reiper · 08-22-2014, 11:03 AM

Originally Posted by TheOak

I understand everyone's view on this, I really do. The price of tickets and the fact that a nylon Jersey with Drew's name on it can cost as much as $300 in the NFL shop is pretty outrageous. I can go on Nike's website and design an entire custom uniform for the same price.

What drove this was the fact that Super Bowl commercials are going for $4mm/30s block. The Super Bowl Half-time is around 30 minutes, 15 minutes +/- of entertainment and the remaining being set up and take down.

15/2 = 30 x $4mm = $120 Million in advertising time.

Is the question 'should the NFL charge people to preform' or is it 'should entertainers get $120 million worth of advertising for free'?
Bruno Mars' 'Jukebox' Sales Jump 164% After Super Bowl Halftime Performance | Billboard

I think you have to take into consideration why is it that the half time show even exists, and the benefit it provides to the NFL, if any.

08-22-2014, 11:03 AM	#15
Tobias-Reiper Merces Letifer Join Date: Dec 2004 Posts: 4,161	Re: NFL wants Super Bowl halftime performers to pay for the privilege Originally Posted by TheOak I understand everyone's view on this, I really do. The price of tickets and the fact that a nylon Jersey with Drew's name on it can cost as much as $300 in the NFL shop is pretty outrageous. I can go on Nike's website and design an entire custom uniform for the same price. What drove this was the fact that Super Bowl commercials are going for $4mm/30s block. The Super Bowl Half-time is around 30 minutes, 15 minutes +/- of entertainment and the remaining being set up and take down. 15/2 = 30 x $4mm = $120 Million in advertising time. Is the question 'should the NFL charge people to preform' or is it 'should entertainers get $120 million worth of advertising for free'? Bruno Mars' 'Jukebox' Sales Jump 164% After Super Bowl Halftime Performance \| Billboard I think you have to take into consideration why is it that the half time show even exists, and the benefit it provides to the NFL, if any.

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