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By now Saints fans and Twitter aficionados have heard the news: Advance Publications, the New York-based parent company of The Times-Picayune, was paying certain New Orleans Saints players to use their personal Twitter accounts to pimp the T-P's new Saints forum page. Like all things Advance, the new Saints forum takes good content and puts it in an ugly, hard-to-navigate wrapper ? but rather than sink some cash into redeveloping a website that's been a mistake for more than a decade, Advance thought it could drum up some interest in the page by getting Drew Brees, Jon Vilma, Lance Moore, Tracy Porter and Pierre Thomas to endorse it.? [ Read more ]

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