I'm ok with it for a while but a full month of games is a little much. Heres the spin though:

If the NFL decides to chop it down to 2 weeks (2 games) or not do it all together, they open themselves up to look like *******s. Like they don't support it anymore. Ha! We'll be wearing pink every game every October for a LONG LONG time!

as a few have mentioned, this is less about support and more about marketing

I've said this in the chat, without breasts, there would be no NFL. Save the Breasts.

I know it's for a good cause and all that and for that reason I tolerate it...but pink and football just doesn't mix, IMO.