Study Says Saints Fans are Eighth Best

jeanpierre · 07-10-2015, 06:44 PM

2015 NFL Fan Equity Rankings
Manish Tripathi
July 8, 2015

For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans. The twist is that we are doing this using hard data, and that we are doing it in a very controlled and statistically careful fashion.

By hard data we mean data on actual fan behavior. In particular, we are focused on market outcomes like attendance, prices or revenues. A lot of marketing research focused on branding issues relies on things like consumer surveys. This is fine in some ways, but opinion surveys are also problematic. It’s one thing to just say you are a fan of a local team, and quite another to be willing to pay several thousand dollars to purchase a season ticket...

Source: https://scholarblogs.emory.edu/esma/...uity-rankings/

Just a straw stirring the cocktail...

07-10-2015, 06:44 PM	#1
jeanpierre Site Donor 2018 Join Date: Mar 2008 Location: Thibodaux Posts: 43,543 Blog Entries: 39	Study Says Saints Fans are Eighth Best 2015 NFL Fan Equity Rankings Manish Tripathi July 8, 2015 For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans. The twist is that we are doing this using hard data, and that we are doing it in a very controlled and statistically careful fashion. By hard data we mean data on actual fan behavior. In particular, we are focused on market outcomes like attendance, prices or revenues. A lot of marketing research focused on branding issues relies on things like consumer surveys. This is fine in some ways, but opinion surveys are also problematic. It’s one thing to just say you are a fan of a local team, and quite another to be willing to pay several thousand dollars to purchase a season ticket... Source: https://scholarblogs.emory.edu/esma/...uity-rankings/ Just a straw stirring the cocktail...
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