Re: Saints and Falcons will now have Mercedes-Benz stadium names?
 

I don't like it. I didn't want a sponsor in the beginning but Mercedes Benz has improved the look of the Superdome.

Re: Saints and Falcons will now have Mercedes-Benz stadium names?
 

Mercedes needs help with market research in US sports. This is a major faux pas. Not cool at all. Just because you can do something does not mean you should is how I see it. These team hate each other. The hate for some is stronger than the love for their own team.

Re: Saints and Falcons will now have Mercedes-Benz stadium names?
 

Does it matter? Nobody refers to the Dome as the Mercedes Benz Superdome anyways.

Re: Saints and Falcons will now have Mercedes-Benz stadium names?
 

It matters to me. I'm in the market for a luxury car. They were in the mix but not anymore. I hate the Falcons. I hate them with every cell in my body. Front runner now is the new Cadillac that is replacing their SRX. The SD with a Caddy endorsement would fit much better IMO.

Re: Saints and Falcons will now have Mercedes-Benz stadium names?
 

I agree, but will also say that naming rights are the biggest waste of money in advertising.
The announcers say it maybe once a game, there is one graphic for the company at the beginning of the game, and that's it. 15-20 million a year, and how many cars are they selling based on a stadium name?

Re: Saints and Falcons will now have Mercedes-Benz stadium names?
 

"As someone else said, we own their dome anyway, M-B just made it official."