Good As Gold

Has there been any news about what the new name might be for the dome, It changes after this season correct? Has there been any major corporations interested in any naming rights?

gosaints1

I’ve been curious about this also, I haven’t heard any rumors..., or rumors that weren’t nonsensical, lol.

AsylumGuido

All totally hush hush and we shouldn't hear anything until it's a done deal.

DEAL TO REPLACE MERCEDES-BENZ SOUGHT BEFORE 2021 NFL SEASON KICKS OFF

Posted by Don Muret | Sep 28, 2020

The New Orleans Saints have hired OVG Global Partnerships to help secure a new naming rights partner for the Superdome after Mercedes-Benz decided not to renew its agreement.

The Saints announced in May that Mercedes-Benz would not extend its deal. The German automaker signed a 10-year agreement for Superdome naming rights that expires in 2021.

The Oak View Group division signed a 12-month contract with the Saints with a deadline to get a deal done before the 2021 NFL season, said Dan Griffis, president of OVG Global Partnerships. (OVG also owns VenuesNow.)

Griffis is scheduled to fly to New Orleans this week to meet with the Saints and get a review of the dome’s $450 million renovation, a multiphase project designed by Gensler. Premium seat upgrades are part of the project, and there could be some spaces to package into the naming rights agreement, Griffis said.

Griffis thinks the Saints can sign a new partner for 10 years with an annual value approaching $10 million a year, considering recent deals for new NFL stadiums and renovated buildings such as Hard Rock Stadium.

It’s an aggressive pitch, considering those numbers would roughly double the amount Mercedes-Benz paid in 2011. At that time, the company signed a deal between $50 million and $60 million, paying about $5.5 million a year, according to local reports.

Mercedes-Benz signed its deal in part because Saints owner Tom Benson owned a dealership. (Benson died in 2018 and his widow, Gayle Benson, now owns the team.) Five years ago, Mercedes-Benz signed naming rights for the NFL and MLS stadium in Atlanta that opened in 2017.

Griffis said the new partner in New Orleans could be a national sponsor due to the magnitude of events that take place at the 45-year-old venue or an international firm that wants to make a big splash in the U.S. over the next decade.

“I consider the Superdome to be one of the most iconic sports venues ever built,” he said. “If there’s a Mount Rushmore of sports facilities, the Superdome has got to be on it. The events that it’s hosted over the years clearly put it at the top, whether it’s the Final Four, Super Bowl or college football championship.”

“There’s only about six stadiums in the rotation for the Super Bowl these days, including the Superdome,” he said. “You add all that stuff up and we feel they can get a really good number.”

Matt Webb, the Saints’ vice president of corporate partnerships, is leading the effort internally.

For OVG, Nate Liberman and Ben Silver will team with Griffis to broker the deal.

The Superdome represents the first NFL property for OVG to sell after signing naming rights for two NHL arenas, one MLS venue and one college basketball arena over the past year.

Overseas, OVG International just signed naming rights for Co-op Live, a planned arena in Manchester, England.

“The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” — Winston Churchill

RailBoss

Serious...

As the New Orleans Saints' agreement with Mercedes-Benz ends next year, one adult website placed a lucrative bid to become the team's new naming-rights partner for the Superdome.

Per Stefan Bondy of the New York Daily News, Stripchat.com put in a $15 million naming-rights bid for the Superdome on Thursday.

"We have been looking into penetrating the sports world, and this is a wonderful opportunity. ... I'd like to think that we here at Stripchat embody some of New Orleans' character and flair," Stripchat communication director Max Bennett said.

A number of adult websites have tried to get naming rights on sports arenas in recent years. BangBros announced a $10 million bid in Sept. 2019 for the naming rights to the Miami Heat's arena.
Previously posted: 05-22-2020,

gosaints1

lol, it’s why I said rumors that weren’t “nonsensical” above. I do think it would be humorous to see “PornHub SuperDome” or “StripChat SuperDome”..., but that just ain’t gonna fly with the NFL, regardless of how accepting locals might be of it, or how much money it brings.

RailBoss

This here New Orleans and anything goes, as long as you don't disrespect the Saints..

BakoSaint

Mercedes should sell their naming rights in Atlanta to a toilet manufacturer like Kohler or American Standard and come to a new agreement for the Superdome. Associating their name with the Falcons perennial failures is toxic to their brand. Matt Ryan is a Yugo broke down on the side of the road, for which Arthur Blank paid Tesla prices, and Mercedes is associating their automobiles with his performances.

Rugby Saint II

Did I miss how the new name will be cooler than the iconic Super Dome name before Mercedes kicked in the name? Nah....I didn't think so.

TheOak

Money Pit

saintsfan1976

Stadium “names” come and go. It’ll alway be the Superdome to me!