Sometimes it's not what you say, but the timing of when you say it...

Remember a basketball tournament in Rosepine, LA; all I did was make a reaction similar to this, after a play that shocked even my teammates, and the guy who fouled out on the play ran off the bench at me...

We got add'l opportunity at the FT stripe and it was the margin in a hard-fought game...

It's the timing, probably after they've made a mental mistake and Gardner knows it...

Major is right, it's genius; it worked for Laimbeer mostly, though it can backfire against the greats, like Larry Bird, who'd punch the F' out of him, then proceed to torch the Pistons...