SmashMouth

The New Orleans Saints are the 23rd most valuable franchise in the NFL with an estimated value of $971 million, according to an annual report by Forbes Magazine.

The Saints were ranked No. 21 in the 2011 rankings when their estimated value was $965 million.

Every NFL franchise except the Cincinnati Bengals increased in value from last season. New TV contracts, the collective bargaining agreement signed last year that will last a decade, and higher premium seating revenue contributed to the increases.

The Dallas Cowboys were No. 1 with an estimated value of $2.1 billion. The rest of the top five: New England ($1.635 billion), Washington ($1.6 billion), the New York Giants ($1.468 billion) and Houston ($1.305 billion)

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Mardigras9

Another couple of Superbowl victories will change that.

Rugby Saint II

The Texans........really??

jeanpierre

When it takes an hour to "drive across town" - that's one big market...

Vrillon82

how do they value a team?

Being its Forbes, I wouldnt take anything they say seriously anyway, but really?

CharityMike

It's simple. Market size. Bigger market, bigger revenue, the more money the team makes.

Vrillon82

how is teams like Cleveland making more money?

or better yet........Minnesota?

TheOak

in 2010
21. New Orleans, $955 million
Forbes: Cowboys, Redskins Remain Most Valuable NFL Franchises

TheOak

The Dallas Cowboys are as Elite as Matt Ryan.

CharityMike

Dude they have been around forever. They are bigger markets and the teams make more money hence, they are worth more.

I hear ya!