"New" Clev. Browns Logos

SaintsBro · 03-03-2015, 09:10 AM

I would not be at all surpised if the brighter orange color came out of some kind of focus group or market testing. Remember "old Coke" and "New" Coke, LOL? In the '80s, they changed the formula of Coca-Cola, it was more sweet. It was a huge marketing and promotions fiasco.

The reason was because they did blind taste tests between soda A and soda B, and people picked the sweeter one far more often. But that doesn't mean they actually like a full can of the sweeter one better! The same way that if you play short clips of music for people, to compare the audio, they will generally say that the one that is LOUDER and has more treble, sounds "better" to them, even though it maybe actually doesn't sound better. But the brain hears it as more exiting, compared to the other one.

I would not be surprised if this new hideous orange color came from people being asked to compare swatches of colors side by side, and pick the one they like the best. As far as changes to football uniforms go, it seems kinda arbitrary and made-up.

Tobias-Reiper · 03-06-2015, 01:45 PM

Originally Posted by SaintsBro

I would not be at all surpised if the brighter orange color came out of some kind of focus group or market testing. Remember "old Coke" and "New" Coke, LOL? In the '80s, they changed the formula of Coca-Cola, it was more sweet. It was a huge marketing and promotions fiasco.
.

... or was it?

03-03-2015, 09:10 AM	#1
SaintsBro Site Donor Join Date: Sep 2010 Location: in line with my ridiculous CLEAR PLASTIC BAG Posts: 3,650 Blog Entries: 3	Re: "New" Clev. Browns Logos I would not be at all surpised if the brighter orange color came out of some kind of focus group or market testing. Remember "old Coke" and "New" Coke, LOL? In the '80s, they changed the formula of Coca-Cola, it was more sweet. It was a huge marketing and promotions fiasco. The reason was because they did blind taste tests between soda A and soda B, and people picked the sweeter one far more often. But that doesn't mean they actually like a full can of the sweeter one better! The same way that if you play short clips of music for people, to compare the audio, they will generally say that the one that is LOUDER and has more treble, sounds "better" to them, even though it maybe actually doesn't sound better. But the brain hears it as more exiting, compared to the other one. I would not be surprised if this new hideous orange color came from people being asked to compare swatches of colors side by side, and pick the one they like the best. As far as changes to football uniforms go, it seems kinda arbitrary and made-up.

03-06-2015, 01:45 PM	#2
Tobias-Reiper Merces Letifer Join Date: Dec 2004 Posts: 4,161	Re: "New" Clev. Browns Logos Originally Posted by SaintsBro I would not be at all surpised if the brighter orange color came out of some kind of focus group or market testing. Remember "old Coke" and "New" Coke, LOL? In the '80s, they changed the formula of Coca-Cola, it was more sweet. It was a huge marketing and promotions fiasco. . ... or was it?

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