saintz08

New Orleans Saints Urge Americans to Prepare for Emergencies


NFL Coach and Players Team Up With Homeland Security and The Advertising
Council to Launch Public Service Advertisement for the Ready Campaign



From their temporary home in SanAntonio, Texas the New Orleans Saints spoke to Americans about the recent disaster that struck their hometown, and the importance of being prepared for
such emergencies . Saints team members recorded a public service advertisement
(PSA) that urges Americans to take some simple steps to prepare for
emergencies. The advertising firm BBDO New York worked pro bono to develop
this Ready campaign PSA, which will air nationally beginning on December 12.
"I commend the Saints for helping raise awareness about the important
steps families can take to prepare for emergencies," said Homeland Security
Secretary Michael Chertoff. "We hope that these new ads will encourage all
Americans to get emergency supply kits, make family emergency plans and be
informed about the potential threats in their hometowns."
Following their November 18 practice, Saints Head Coach Jim Haslett,
quarterback Aaron Brooks and wide receivers Joe Horn and Donte Stallworth
discussed the devastation of Hurricane Katrina as a launching point to talk
about emergency preparedness. They described the heartache that their
organization, families and community experienced and encouraged people across
the country to take the necessary steps to prepare for emergencies before they
happen.
"Having our lives turned upside down brought home the importance of being
prepared for disasters of any kind," said Saints Head Coach Jim Haslett. "We
wanted to film this PSA to encourage Americans to take action and make
preparations for themselves and their loved ones."
Through a series of questions directed at the viewers, the Saints identify
some of the most important steps individuals and families can take to be
prepared. The PSA encourages viewers to visit Homeland Security's Ready
campaign website, http://www.ready.gov, to learn more about these steps.
"Hurricane Katrina touched our hearts as we saw our fellow Americans in
the midst of unimaginable devastation," said Peggy Conlon, President and CEO,
The Advertising Council. "The New Orleans Saints, who experienced this
disaster first hand, channeled that grief into an important message that we
believe will resonate with individuals across the country."
The Saints PSA is the latest ad for Homeland Security's Ready campaign,
one of the most successful campaigns in Ad Council history. To view the new
PSA, which will be distributed to television stations nationwide this week via
The FastChannel Network, visit the Ad Council website at
http://www.adcouncil.org.

The U.S. Department of Homeland Security promotes individual emergency
preparedness through the Ready campaign and Citizen Corps. Ready is a national
public service advertising campaign produced by the Advertising Council in
partnership with Homeland Security. The Ready campaign is designed to educate
and empower Americans to prepare for and respond to emergencies, including
natural disasters and potential terrorist attacks. Individuals interested in
more information about family and business preparedness can visit
http://www.ready.gov or call 1-800-BE-READY to receive a "Get Ready Now"
brochure. Citizen Corps, Homeland Security's grassroots effort, localizes
preparedness messages and provides opportunities for citizens to get emergency
response training; participate in community exercises; and volunteer to
support local first responders. To learn more and to get involved, contact
your nearest Citizen Corps Council by visiting http://www.CitizenCorps.gov.

The Ad Council is a private, non-profit organization with a rich history
of marshalling volunteer efforts from the advertising and media industries to
deliver critical messages to the American public.

Contact: DHS Press Office 202-282-8010
Ellyn Fisher, Ad Council 212-984-1964

\"Americans play to win at all times. I wouldn\'t give a hoot in hell for a man who lost and laughed.\" - George S. Patton
On another note, I\'ll take a bite of that crow 08. - Saintfan
Brooks is a moron!! - Halo

Tobias-Reiper

.. I can see it now...

" when a catastrofe is at hand, the dady before it hits, get in your chartered plane with your family and fly to a city in Texas.. then rent a condominum or a house in an expensive area of town..."