Bush Limelight

LKelley67 · 09-16-2006, 11:12 AM

NFL's Bush, Top Rookie Endorser, Scores $5 Million in Contracts

By Curtis Eichelberger

Sept. 7 (Bloomberg) -- Good looks, a Heisman Trophy and an attention-grabbing running style have combined to bring New Orleans Saints rookie Reggie Bush a record $5 million in endorsements from PepsiCo Inc., General Motors Corp., Adidas AG and Subway Restaurants.

If he is as successful on the field as he has been with advertisers, Bush's outside income may soon rival that of Indianapolis Colts quarterback Peyton Manning, the National Football League endorsements leader with more than $10 million a year.

``He's the best rookie endorser ever, No. 1 in history,'' said Scott Becher, 43, president of Sports & Sponsorships, a consulting firm in Coral Gables, Florida. ``From an off-the-field standpoint, it's been pretty incredible. And I think it's going to get even better.''

http://www.bloomberg.com/apps/news?p...9Jg&refer=home

09-16-2006, 11:12 AM	#1
LKelley67 1000 Posts + Join Date: Jan 2005 Location: baton rouge Posts: 2,540	NFL's Bush, Top Rookie Endorser, Scores $5 Million in Contracts By Curtis Eichelberger Sept. 7 (Bloomberg) -- Good looks, a Heisman Trophy and an attention-grabbing running style have combined to bring New Orleans Saints rookie Reggie Bush a record $5 million in endorsements from PepsiCo Inc., General Motors Corp., Adidas AG and Subway Restaurants. If he is as successful on the field as he has been with advertisers, Bush's outside income may soon rival that of Indianapolis Colts quarterback Peyton Manning, the National Football League endorsements leader with more than $10 million a year. ``He's the best rookie endorser ever, No. 1 in history,'' said Scott Becher, 43, president of Sports & Sponsorships, a consulting firm in Coral Gables, Florida. ``From an off-the-field standpoint, it's been pretty incredible. And I think it's going to get even better.'' http://www.bloomberg.com/apps/news?p...9Jg&refer=home