But we don't need uniform changes to bring attention to anything. Why not just use commercials?

I can see a time in the not too distant future that every week becomes some kind of social awareness promo.

Its phony.

Agree 100%
I think the breast cancer is purely a PR move from the league. Dont get me wrong anything that brings attention to it is good (my Mums beat cancer recently) but wearing pink cleats does little. If the league really wants to do something why dont they all agree that they'll donate x anount for every point scored or ticket sales will go to a charity. Not those that pay the directors bug money. Dont know what you have over here but here we have specialist nurses from McMillan a charity, they also give out money to those in need with cancer to help with changes life with cancer. Its very good

They don't really need to raise awareness for cancer. I'm convinced we can cure it and we just choose not too. Healthcare is a trillion dollar industry.

Yes, yes, and yes, I'm glad I'm not the only one who's raised an eyebrow. The NFL's cancer publicity stunts are so underhanded. Trying to raise awareness, or inspire someone to give is one thing -- using a terminal illness to grow your product is another.

We can't come out and say it's all a sham, cause then it looks like we're the despicable ones. Meanwhile, Goodell's got Pink Floyd's Money intro on repeat.