Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers

02-04-2019, 12:32 PM

jeanpierre · 02-04-2019, 12:34 PM

Advocate staff report Published Feb 3, 2019 at 8:58 pm | Updated Feb 3, 2019 at 9:36 pm

The Blackout & Gold Second Line Parade heads down Decatur Street Sunday, Feb. 3, 2019, in New Orleans. Participants, marching to the theme, ÔCheated but not Defeated,Õ waved yellow flags, the kind not thrown on an obvious pass interference call during the New Orleans SaintsÕ NFC championship game against the Los Angeles Rams, and mourned the untimely end to the Saints season. The event was one of many around the city on Sunday celebrating the culture and heart of New Orleans, and not the NFL, during the Super Bowl.
Advocate Staff Photo by Scott Threlkeld

New Orleans Saints fans likely had two goals in mind on Super Bowl Sunday:

1.) Show the world how to party (not pout), even if your favorite team missed a Super Bowl berth in large part because of one of the worst officiating gaffes in NFL history.

2) Send a message to the NFL that the city would, in fact, work together to make its sincere disinterest in Super Bowl 53 known by trying to suppress local television ratings.

TV ratings for the Super Bowl, which ended with the New England Patriots defeating the Los Angeles Rams, 13-3, in a contest that was largely mocked on social media for its lack of excitement, were historically low.

A Sports Business Journal report said the overnight rating was a 44.9 nationally on CBS, the lowest since a 42.1 in the 2009 Super Bowl pitting the Pittsburgh Steelers against the Arizona Cardinals.

In New Orleans, a 26.1 rating marked once of the city's lowest ratings for a Super Bowl ever, one report said.

In recent years, New Orleans has been one of the highest-metered TV markets for the Super Bowl in the country with ratings ranging from the high-40 to mid-50s. The ratings represent the percentage of televisions tuned in to a program. The share is the percentage of televisions on at the time that watched.

2018: Patriots vs. Eagles; 53.0 local rating

2017: Patriots vs. Falcons, 48.4 local rating

2016: data n/a

2015: Patriots vs. Seahawks, 55.7 local rating

2014: Seahawks vs. Broncos, 53.9 local rating

2013: Ravens vs. 49ers (in New Orleans): 57.1 local rating

2010: Saints vs. Colts, 56.3 local rating (with an 82 share)

Of Nielsen's 56 top TV markets, New Orleans ranks No. 51 just ahead of Providence-New Bedford and just behind Memphis in terms of homes with TVs.

Keep this in mind, too: When it comes to Super Bowl ratings, nothing tops it. For example, last year's Super Bowl between the Patriots and Eagles pulled in an average of more than 104 million total viewers for a rating that was 250 percent higher than the No. 2 show on the list — the NFC title game from two weeks previous.

Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of "M.A.S.H."

Rugby Saint II · 02-04-2019, 01:34 PM

Well, we may not have hurt the ratings(the NFL did that to themselves) but we showed the world that we are united and know how to throw down while representing New Orleans with pride!

K Major · 02-04-2019, 01:55 PM

Well if you have a team (Rams) that shouldn't have been in the SB ... low scoring contest aside - the "Integrity" of the shield is destroyed, interest will diminish.

jeanpierre · 02-05-2019, 08:43 AM

saintfan and Rugby Saint II like this.

jeanpierre · 02-05-2019, 10:24 AM

Originally Posted by K Major

Well if you have a team (Rams) that shouldn't have been in the SB ... low scoring contest aside - the "Integrity" of the shield is destroyed, interest will diminish.

Seems like that idea is still lost on the League office, beancounters can't account for "vague concepts"...

jeanpierre · 02-05-2019, 11:38 AM

foreverfan · 02-05-2019, 11:38 AM

In an unrelated story, Monday morning in the Greater New Orleans area showed the highest no show rate at work since the Saints last won the Superbowl in 2009.

foreverfan · 02-05-2019, 11:41 AM

Los Angeles isn’t getting behind the Rams the way cities usually get behind winning football teams.

In fact, the L.A. market actually had a lower television rating for the Super Bowl than the country as a whole. According to Austin Karp of Sports Business Journal, the Los Angeles market had a 44.6 overnight rating, which is actually lower than the 44.9 overnight rating for the country as a whole.

It’s just about unheard of, not only for the Super Bowl but for any sporting event, for the market of one of the two teams in the game to get a lower rating than the country as a whole. (For comparison, Boston had a 57.4 overnight rating.)

The good news for the NFL is, that 44.6 overnight rating was the highest in Los Angeles for a Super Bowl since 1996. And the NFL badly wants to see interest in football increase in Los Angeles, because it’s the second-biggest market in America. Los Angeles has 5.3 million television households while St. Louis has 1.2 million, and that’s why the Rams moved back to Los Angeles from St. Louis. Even if the people who live in St. Louis, on average, care more about football than the people who live in Los Angeles.

jeanpierre · 02-05-2019, 12:34 PM

Originally Posted by foreverfan

Los Angeles isn’t getting behind the Rams the way cities usually get behind winning football teams.

In fact, the L.A. market actually had a lower television rating for the Super Bowl than the country as a whole. According to Austin Karp of Sports Business Journal, the Los Angeles market had a 44.6 overnight rating, which is actually lower than the 44.9 overnight rating for the country as a whole.

It’s just about unheard of, not only for the Super Bowl but for any sporting event, for the market of one of the two teams in the game to get a lower rating than the country as a whole. (For comparison, Boston had a 57.4 overnight rating.)

The good news for the NFL is, that 44.6 overnight rating was the highest in Los Angeles for a Super Bowl since 1996. And the NFL badly wants to see interest in football increase in Los Angeles, because it’s the second-biggest market in America. Los Angeles has 5.3 million television households while St. Louis has 1.2 million, and that’s why the Rams moved back to Los Angeles from St. Louis. Even if the people who live in St. Louis, on average, care more about football than the people who live in Los Angeles.

Different set of values there in LA. Foreign immigrants would rather support baseball, basketball, soccer.

Relocated state to state immigrants in the show business industry either don't care for sports, especially the most alpha-male of sports, football, or have other interests like musicals and fashion runway...

There are some great folks there, but as a whole, are we really surprised that the most team-oriented sport doesn't have a large draw in the most narcissisitic city in the country?!?

02-04-2019, 12:32 PM	#1
Threaded by jeanpierre Site Donor 2018 Join Date: Mar 2008 Location: Thibodaux Posts: 43,543 Blog Entries: 39 Rating: (0 votes - average) Twitter foreverfan likes this.
Views: 2167

02-04-2019, 12:34 PM	#2
jeanpierre Site Donor 2018 Join Date: Mar 2008 Location: Thibodaux Posts: 43,543 Blog Entries: 39	Re: Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers Advocate staff report Published Feb 3, 2019 at 8:58 pm \| Updated Feb 3, 2019 at 9:36 pm The Blackout & Gold Second Line Parade heads down Decatur Street Sunday, Feb. 3, 2019, in New Orleans. Participants, marching to the theme, ÔCheated but not Defeated,Õ waved yellow flags, the kind not thrown on an obvious pass interference call during the New Orleans SaintsÕ NFC championship game against the Los Angeles Rams, and mourned the untimely end to the Saints season. The event was one of many around the city on Sunday celebrating the culture and heart of New Orleans, and not the NFL, during the Super Bowl. Advocate Staff Photo by Scott Threlkeld New Orleans Saints fans likely had two goals in mind on Super Bowl Sunday: 1.) Show the world how to party (not pout), even if your favorite team missed a Super Bowl berth in large part because of one of the worst officiating gaffes in NFL history. 2) Send a message to the NFL that the city would, in fact, work together to make its sincere disinterest in Super Bowl 53 known by trying to suppress local television ratings. TV ratings for the Super Bowl, which ended with the New England Patriots defeating the Los Angeles Rams, 13-3, in a contest that was largely mocked on social media for its lack of excitement, were historically low. A Sports Business Journal report said the overnight rating was a 44.9 nationally on CBS, the lowest since a 42.1 in the 2009 Super Bowl pitting the Pittsburgh Steelers against the Arizona Cardinals. In New Orleans, a 26.1 rating marked once of the city's lowest ratings for a Super Bowl ever, one report said. In recent years, New Orleans has been one of the highest-metered TV markets for the Super Bowl in the country with ratings ranging from the high-40 to mid-50s. The ratings represent the percentage of televisions tuned in to a program. The share is the percentage of televisions on at the time that watched. 2018: Patriots vs. Eagles; 53.0 local rating 2017: Patriots vs. Falcons, 48.4 local rating 2016: data n/a 2015: Patriots vs. Seahawks, 55.7 local rating 2014: Seahawks vs. Broncos, 53.9 local rating 2013: Ravens vs. 49ers (in New Orleans): 57.1 local rating 2010: Saints vs. Colts, 56.3 local rating (with an 82 share) Of Nielsen's 56 top TV markets, New Orleans ranks No. 51 just ahead of Providence-New Bedford and just behind Memphis in terms of homes with TVs. Keep this in mind, too: When it comes to Super Bowl ratings, nothing tops it. For example, last year's Super Bowl between the Patriots and Eagles pulled in an average of more than 104 million total viewers for a rating that was 250 percent higher than the No. 2 show on the list — the NFC title game from two weeks previous. Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of "M.A.S.H." foreverfan likes this.
	It's not that my way is the right way, I just make the right way my way...

02-04-2019, 01:34 PM	#3
Rugby Saint II Bounty Money $$$ Join Date: Oct 2008 Location: 5800 Airline Dr. Metairie, LA. Posts: 24,052	Re: Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers Well, we may not have hurt the ratings(the NFL did that to themselves) but we showed the world that we are united and know how to throw down while representing New Orleans with pride! foreverfan likes this.

02-04-2019, 01:55 PM	#4
K Major Site Donor 2019 Join Date: Jan 2013 Location: Bedford, TX Posts: 24,619 Blog Entries: 3	Re: Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers Well if you have a team (Rams) that shouldn't have been in the SB ... low scoring contest aside - the "Integrity" of the shield is destroyed, interest will diminish.

02-05-2019, 08:43 AM	#5
jeanpierre Site Donor 2018 Join Date: Mar 2008 Location: Thibodaux Posts: 43,543 Blog Entries: 39	Re: Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers Twitter saintfan and Rugby Saint II like this.

Latest Blogs
2023 New Orleans Saints: Training Camp Last Blog: 08-01-2023 By: MarchingOn Puck the Fro Browl! Last Blog: 02-05-2023 By: neugey CFP: "Just Keep Doing What You're Doing" Last Blog: 12-08-2022 By: neugey

02-05-2019, 10:24 AM	#6
jeanpierre Site Donor 2018 Join Date: Mar 2008 Location: Thibodaux Posts: 43,543 Blog Entries: 39	Re: Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers Originally Posted by K Major Well if you have a team (Rams) that shouldn't have been in the SB ... low scoring contest aside - the "Integrity" of the shield is destroyed, interest will diminish. Seems like that idea is still lost on the League office, beancounters can't account for "vague concepts"... Rugby Saint II likes this.

02-05-2019, 11:38 AM	#7
jeanpierre Site Donor 2018 Join Date: Mar 2008 Location: Thibodaux Posts: 43,543 Blog Entries: 39	Re: Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers Twitter

02-05-2019, 11:38 AM	#8
foreverfan 12,000 BS Posts Join Date: Mar 2006 Location: Metairie, LA Posts: 13,457 Blog Entries: 5	Re: Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers In an unrelated story, Monday morning in the Greater New Orleans area showed the highest no show rate at work since the Saints last won the Superbowl in 2009. saintfan and Rugby Saint II like this.

02-05-2019, 11:41 AM	#9
foreverfan 12,000 BS Posts Join Date: Mar 2006 Location: Metairie, LA Posts: 13,457 Blog Entries: 5	Re: Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers Los Angeles isn’t getting behind the Rams the way cities usually get behind winning football teams. In fact, the L.A. market actually had a lower television rating for the Super Bowl than the country as a whole. According to Austin Karp of Sports Business Journal, the Los Angeles market had a 44.6 overnight rating, which is actually lower than the 44.9 overnight rating for the country as a whole. It’s just about unheard of, not only for the Super Bowl but for any sporting event, for the market of one of the two teams in the game to get a lower rating than the country as a whole. (For comparison, Boston had a 57.4 overnight rating.) The good news for the NFL is, that 44.6 overnight rating was the highest in Los Angeles for a Super Bowl since 1996. And the NFL badly wants to see interest in football increase in Los Angeles, because it’s the second-biggest market in America. Los Angeles has 5.3 million television households while St. Louis has 1.2 million, and that’s why the Rams moved back to Los Angeles from St. Louis. Even if the people who live in St. Louis, on average, care more about football than the people who live in Los Angeles. jeanpierre likes this.
	2019 Death of a Parrot. Last edited by foreverfan; 02-05-2019 at 02:13 PM..

02-05-2019, 12:34 PM	#10
jeanpierre Site Donor 2018 Join Date: Mar 2008 Location: Thibodaux Posts: 43,543 Blog Entries: 39	Re: Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers Originally Posted by foreverfan Los Angeles isn’t getting behind the Rams the way cities usually get behind winning football teams. In fact, the L.A. market actually had a lower television rating for the Super Bowl than the country as a whole. According to Austin Karp of Sports Business Journal, the Los Angeles market had a 44.6 overnight rating, which is actually lower than the 44.9 overnight rating for the country as a whole. It’s just about unheard of, not only for the Super Bowl but for any sporting event, for the market of one of the two teams in the game to get a lower rating than the country as a whole. (For comparison, Boston had a 57.4 overnight rating.) The good news for the NFL is, that 44.6 overnight rating was the highest in Los Angeles for a Super Bowl since 1996. And the NFL badly wants to see interest in football increase in Los Angeles, because it’s the second-biggest market in America. Los Angeles has 5.3 million television households while St. Louis has 1.2 million, and that’s why the Rams moved back to Los Angeles from St. Louis. Even if the people who live in St. Louis, on average, care more about football than the people who live in Los Angeles. Different set of values there in LA. Foreign immigrants would rather support baseball, basketball, soccer. Relocated state to state immigrants in the show business industry either don't care for sports, especially the most alpha-male of sports, football, or have other interests like musicals and fashion runway... There are some great folks there, but as a whole, are we really surprised that the most team-oriented sport doesn't have a large draw in the most narcissisitic city in the country?!? foreverfan and Rugby Saint II like this.

LinkBacks (?) LinkBack to this Thread: https://blackandgold.com/saints/92440-did-saints-fans-super-bowl-boycott-affect-tv-ratings-here-numbers.html
Posted By	For	Type	Date	Hits
Did Saints fans' Super Bowl boycott affect TV ratings? Here are the numbers	This thread	Refback	02-04-2019 02:57 PM	6