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The New Orleans Saints announced that the club's 2005 television advertising campaign will break locally in New Orleans on all local networks, as well as ESPN and ESPN2, for the NFL Draft this weekend (April 23-24).

The 2005 Saints advertising television campaign -created in conjunction with Peter A. Mayer Advertising, Inc. in New Orleans -celebrates the loyalty of Saints fans in New Orleans and the Gulf South over the 39-year history of the team.

"The loyalty of Saints fans over the years is one of the great stories in sports," said Saints Executive Vice President of Administration Arnold D. Fielkow. "Our new television advertising campaign celebrates the legacy of our great fans and we are excited to kick things off during draft weekend."

The underlying theme for the 2005 Saints advertising campaign is "You Gotta Have Faith" and will include two different television spots highlighting this message (the first to break this weekend). The first of these two spots shows bumper stickers from the team's 39-year history and will take teams down memory lane with slogans such as: "The Saints Come Marching In", Sockit to 'em Saints", "Faith, Hope and Bum", "Cha-Ching" and "Bless You Boys." The commercial ends with a bumper sticker that reads: "You Gotta Have Faith".


http://www.neworleanssaints.com/news...articleid=1344