Mercedes-Benz picked Atlanta, but the Superdome is the real winning venue

WhoDatQB · 05-27-2020, 07:47 AM

Unfortunately I am in living in Atlanta.

Yes the clientele for their cars is larger here than New Orleans, however that has nothing to do with marketing in the general sense.

MB has a huge corporate campus here in Atlanta, I drive by it(or I did before Corona made mandatory a work from home situation) and that is the biggest reason. They get tickets and box access for the naming rights and the VP, Directors and C level folks that live here want to be able to go to a game more easily.

New Orleans has been better than Atlanta and played in more big games on National Television, so it is a much better building to have your name on if you are looking at two similar locations from a marketing standpoint.

The fact is they are not similar cities, MB corporate campus in Atlanta far outweighs anything else for them. They may also think that with Brees retiring soon the Sants may not be in nearly as many National TV games, but who knows.

On a side note, whether their name was on the Superdome or not I have never held any affinity for MB vehicles. It is even less so now.

GEAUX SAINTS!!!

05-27-2020, 07:47 AM	#9
WhoDatQB Boondock Saint Join Date: Feb 2006 Location: F***ing Atlanta Posts: 322	Re: Mercedes-Benz picked Atlanta, but the Superdome is the real winning venue Unfortunately I am in living in Atlanta. Yes the clientele for their cars is larger here than New Orleans, however that has nothing to do with marketing in the general sense. MB has a huge corporate campus here in Atlanta, I drive by it(or I did before Corona made mandatory a work from home situation) and that is the biggest reason. They get tickets and box access for the naming rights and the VP, Directors and C level folks that live here want to be able to go to a game more easily. New Orleans has been better than Atlanta and played in more big games on National Television, so it is a much better building to have your name on if you are looking at two similar locations from a marketing standpoint. The fact is they are not similar cities, MB corporate campus in Atlanta far outweighs anything else for them. They may also think that with Brees retiring soon the Sants may not be in nearly as many National TV games, but who knows. On a side note, whether their name was on the Superdome or not I have never held any affinity for MB vehicles. It is even less so now. GEAUX SAINTS!!! st thomas likes this.