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this is a discussion within the Saints Community Forum; Originally Posted by gosaints1 Don’t listen to anybody else wrt ratings. There are very few ppl who aren’t blindingly biased on this topic and are trying to sell a Pontiac Fiero with a body kit to you as a Ferrari. ...
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Join Date: Sep 2007
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Re: Wow, this is the quietest I've seen this forum after a win
Originally Posted by gosaints1
You're missing the point, gosaints1. Advertising revenues are not tied to absolute ratings. The pricing is based upon relative ratings and is measured in cost per minute. Most of the season's TV advertising spots have already been sold during scheduled NFL broadcasts and pricing per minute was up over last season. That's pretty much the same MO as every year.![]()
Revenues can, and do, rise even while ratings may be down when the programming is bringing in a greater share than all other programming on at the same time. "Raw" viewer numbers are fine and how the viewership should be measured. Now go a step further and compare those "raw" numbers to the "raw" numbers for all other programming in the same windows. |
“The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” — Winston Churchill
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