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this is a discussion within the Saints Community Forum; I would imagine that TV deals won't be coming down in value as fans are forced to watch the games instead of attending them in person. The revenue losses caused by the lack of attendance is probably the bigger source ...
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#1 |
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Join Date: Aug 2011
Location: Finland... formerly Southern Virginia
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Re: Wow, this is the quietest I've seen this forum after a win
I would imagine that TV deals won't be coming down in value as fans are forced to watch the games instead of attending them in person.
The revenue losses caused by the lack of attendance is probably the bigger source of budgetory issues. Note that I'm talking from my behind without any actual facts. |
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#2 |
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Join Date: Sep 2007
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Re: Wow, this is the quietest I've seen this forum after a win
Originally Posted by FinSaint
TV revenues are up and they are expecting huge increases when the next network deals are up in the Spring. With virtually all new programming coming to a halt the advertisers are throwing their whole budgets to sports programming advertising. Companies have a fixed ad budget and they plan to spend those dollars on the programming with the highest overall rating. That is NFL every week and it isn't even close.
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#3 |
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Join Date: Sep 2007
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Re: Wow, this is the quietest I've seen this forum after a win
Originally Posted by FinSaint
Here's an article that explains in more detail ... Sept. 10, 2020![]()
The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline “We’ve got a marginalized college football season,” said Dan Lovinger, evp of advertising sales at NBC Sports Group. “And there’s no doubt there’s diminished capacity overall in prime time over the past couple of years. That is leading marketers to say, where can I go find quality ratings and reach, and Sunday Night Football is first in line for most marketers there.” As a result, NBC Sports has seen greater Sunday Night Football demand this year than it did at this point last year, said Lovinger, while Fox’s NFL sales are also pacing ahead of previous years, according to a source. And CBS has sold as much NFL inventory going into the season as it did at the same point last season, said John Bogusz, evp, sports sales and marketing, CBS Network sales. Even in a normal year, the NFL would have been one of TV’s top draws this fall. “The NFL is an important asset from a media plan execution standpoint. It is a consistent product that delivers significant ratings week in and week out without some of the challenges that entertainment programming has, and you know what you’re getting into,” said Gibbs Haljun, total investment lead at GroupM’s Mindshare. “So that creates this opportunity, particularly in the current environment, for clients to look at: Is there a way to expand?” |
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