NFL wants Super Bowl halftime performers to pay for the privilege

Tobias-Reiper · 08-23-2014, 08:40 AM

Originally Posted by TheOak

But it does benefit the NFL, the NFL owns the most watched 15 minute block of time on the planet. It sells commercial time within that block.

1/2 time all 15mins, SuperBowl 30mins. It's not all about the players. It's all about the business.

What I am saying is, without the acts, would the NFL own the most watched 15 minute block on the planet?

TheOak · 08-23-2014, 08:59 AM

Originally Posted by Tobias-Reiper

What I am saying is, without the acts, would the NFL own the most watched 15 minute block on the planet?

Yes. Ever wonder why Half Time for the Super Bowl is longer than normal but not long enough to fit a 30minute block of programming into? To keep the network from retaining that 30 minute block and putting a TV show in there. If they did, that TV show would become the most watched.

Does everyone watch the 1/2 time show? No, but they leave their TV on that channel for commercials, analyst discussion, or just because they don't feel a need to change the channel.

If your trying to assign a value to that period of time based on performer then that value and watched % would fluctuate from year to year based on which artist preformed. It may have at one point but the SB has grown up and owns the popularity now.

08-23-2014, 08:40 AM	#1
Tobias-Reiper Merces Letifer Join Date: Dec 2004 Posts: 4,161	Re: NFL wants Super Bowl halftime performers to pay for the privilege Originally Posted by TheOak But it does benefit the NFL, the NFL owns the most watched 15 minute block of time on the planet. It sells commercial time within that block. 1/2 time all 15mins, SuperBowl 30mins. It's not all about the players. It's all about the business. What I am saying is, without the acts, would the NFL own the most watched 15 minute block on the planet?

08-23-2014, 08:59 AM	#2
TheOak 10000 POST CLUB Join Date: Dec 2009 Location: Cypress Tx. Posts: 19,050	Re: NFL wants Super Bowl halftime performers to pay for the privilege Originally Posted by Tobias-Reiper What I am saying is, without the acts, would the NFL own the most watched 15 minute block on the planet? Yes. Ever wonder why Half Time for the Super Bowl is longer than normal but not long enough to fit a 30minute block of programming into? To keep the network from retaining that 30 minute block and putting a TV show in there. If they did, that TV show would become the most watched. Does everyone watch the 1/2 time show? No, but they leave their TV on that channel for commercials, analyst discussion, or just because they don't feel a need to change the channel. If your trying to assign a value to that period of time based on performer then that value and watched % would fluctuate from year to year based on which artist preformed. It may have at one point but the SB has grown up and owns the popularity now.
	It's not what you look at that matters, it's what you see. ~ Henry David Thoreau

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