TheOak

SaintsBro:
You did reference "logic"?

Why should teams get free advertising? From whom exactly? The broadcasting station charges everyone. The teams ARE the league and both the team and the league benefit from the advertising. That would be like my wife charging me for dinner, I pay from our joint account then she puts it into our joint account.

Hair metal clubs on the Sunset Strip, the NFL?

Sounds like you don't realize that producers have been paying radio stations for airtime for decades? The music industry is where the NFL got the idea. Search "Paola". It is perfectly legal it just can't be counted as regular airplay which affects rankings. So it's used as an engine to get an artist exposure until the natural popularity of their music takes over.

et al:
What Scott said is absolutely correct, I'll elaborate on the value generating the demand.

If your focusing on CD sales of Bruno Mars after the Super Bowl and not seeing a $10m recovery that's a fair assessment. The picture you see is accurate, your just not looking at the entire picture. Your also not recognizing that the stage, lights, entire kit and caboodle, including artists travel and lodging is paid for by the NFL.

Forget that the Artists are paying that $10m directly, because they are not. Their label is paying the fees and this is what they will get in return.

1. The goal isn't to sell a song or CD, it is to reach X-million people on the planet that watch the SuperBowl that have not heard that artists music. Thanks to YouTube that 1/2time show will reach people that don't watch the Super Bowl. If he increases his fan base by 25% that's huge, fans buy album(S) as long as they are fans. They buy songs now and as long as they are fans regardless of what album they are on. A new fan of an artist will buy what he heard, probably buy past albums to see what else is out there and buy future music.

2. More fans = More popularity, and that my friends means higher ticket prices for concerts, higher retail prices for tshirts etc...

3. Record labels are like Player Agents, the bigger the names they handle, the bigger the names they can get. If Geffin (just pulled that out of the air), had the last 3 Super Bowl artists on their label think or the artists that would fight to give their royalties to Geffin to play the Super Bowl?


15 minutes of 1/2 time isn't a commodity, it's an investment.