TV revenues didn't decline. Where did you get that idea? Stadium revenue, yes. Ad rates were up again this season and all network spots were pretty much sold out for the season before it barely got underway.

Broadcast contracts are set to be renewed this off-season and they are expecting record numbers again with all the networks jockeying to get a piece of the cash cow. That will have a direct impact on the 2021 cap number. Not enough to offset the losses at the gate, but enough to soften the blow a bit.

This stuff isn't hard to find...

"That means for the 2020 regular season, NFL games averaged 15.1 million viewers, down 8% from 16.4 million for the 2019 regular season. This season’s decline comes after two consecutive years of 5% increases."
https://frontofficesports.com/nfl-vi...egular-season/

"Despite having two extra games during the wildcard round the playoffs this season, interest was not there from football fans around the United States. According to Sportico, ratings for the games were down 25% on Saturday compared to last year and 20% on Sunday. That’s a major downtick in ratings for the NFL."
https://sportsnaut.com/nfl-tv-rating...rship-numbers/

"Disappointing NFL ratings are forcing television networks to restructure deals with advertisers to make up for the smaller audience, according to a Wall Street Journal report."
https://deadline.com/2020/12/nfl-rat...rt-1234655747/

Most TV deals expire in 2022 and there will likely be a bidding war for contracts that benifit the NFL, but there is an assumption that the decline was due to Covid and the ratings will come back to the 5% annual growth observed most years. However, I would argue most viewers won't come back because of what the NFL (like other companies) has done to devalue their brand (wokeness).

Yes, ratings are down. But you stated that TV revenues were down ("TV revenue declined in a big way"). That simply not correct. TV revenues are contractual. They are set. But the fact remains that the NFL is still the most watched programming on broadcast television and the next round of deals will be higher than ever.

The audience for the NFL isn't the same as it was ten years ago. It is far more global. It is more streaming based than ever. That portion of the population than appear to be butthurt by "wokeness" is a tiny minority. The rest of the audience is growing far faster than the few thinking they are some sort of rebel. Advertisers don't give a sh!t about your demographic anymore. Note the growing makeup of commercials featuring mixed marriages and gay relationships. You are a minority now. Face it.

Lol
You’re assuming a lot there. To start, you’re assuming that advertising and programming today is centered to drive revenue or sell products. There is more propaganda in programming today than anything else. Considering the media across the country is controlled by less than 3% of the population.... but I digress.

As for being a minority, yes I am indeed that. I have, and my people have been a minority for hundreds if not thousands of years.

We are getting off topic a bit—

Streaming is all ad captured, the legal stream services at least. You’re right it’s contracted and I stated that, but I also read that some media companies are able to recoup lost revenue they had amounted to 2.3 billion for the year.