2022 NFL Free Agency: New Orleans Saints

blackangold · 01-13-2021, 12:22 PM

Originally Posted by AsylumGuido

TV revenues didn't decline. Where did you get that idea? Stadium revenue, yes. Ad rates were up again this season and all network spots were pretty much sold out for the season before it barely got underway.

Broadcast contracts are set to be renewed this off-season and they are expecting record numbers again with all the networks jockeying to get a piece of the cash cow. That will have a direct impact on the 2021 cap number. Not enough to offset the losses at the gate, but enough to soften the blow a bit.

This stuff isn't hard to find...

"That means for the 2020 regular season, NFL games averaged 15.1 million viewers, down 8% from 16.4 million for the 2019 regular season. This season’s decline comes after two consecutive years of 5% increases."
https://frontofficesports.com/nfl-vi...egular-season/

"Despite having two extra games during the wildcard round the playoffs this season, interest was not there from football fans around the United States. According to Sportico, ratings for the games were down 25% on Saturday compared to last year and 20% on Sunday. That’s a major downtick in ratings for the NFL."
https://sportsnaut.com/nfl-tv-rating...rship-numbers/

"Disappointing NFL ratings are forcing television networks to restructure deals with advertisers to make up for the smaller audience, according to a Wall Street Journal report."
https://deadline.com/2020/12/nfl-rat...rt-1234655747/

Most TV deals expire in 2022 and there will likely be a bidding war for contracts that benifit the NFL, but there is an assumption that the decline was due to Covid and the ratings will come back to the 5% annual growth observed most years. However, I would argue most viewers won't come back because of what the NFL (like other companies) has done to devalue their brand (wokeness).

01-13-2021, 12:22 PM	#10
blackangold 1000 Posts + Join Date: Aug 2011 Posts: 3,422	Re: 2021 NFL Free Agency: New Orleans Saints Originally Posted by AsylumGuido TV revenues didn't decline. Where did you get that idea? Stadium revenue, yes. Ad rates were up again this season and all network spots were pretty much sold out for the season before it barely got underway. Broadcast contracts are set to be renewed this off-season and they are expecting record numbers again with all the networks jockeying to get a piece of the cash cow. That will have a direct impact on the 2021 cap number. Not enough to offset the losses at the gate, but enough to soften the blow a bit. This stuff isn't hard to find... "That means for the 2020 regular season, NFL games averaged 15.1 million viewers, down 8% from 16.4 million for the 2019 regular season. This season’s decline comes after two consecutive years of 5% increases." https://frontofficesports.com/nfl-vi...egular-season/ "Despite having two extra games during the wildcard round the playoffs this season, interest was not there from football fans around the United States. According to Sportico, ratings for the games were down 25% on Saturday compared to last year and 20% on Sunday. That’s a major downtick in ratings for the NFL." https://sportsnaut.com/nfl-tv-rating...rship-numbers/ "Disappointing NFL ratings are forcing television networks to restructure deals with advertisers to make up for the smaller audience, according to a Wall Street Journal report." https://deadline.com/2020/12/nfl-rat...rt-1234655747/ Most TV deals expire in 2022 and there will likely be a bidding war for contracts that benifit the NFL, but there is an assumption that the decline was due to Covid and the ratings will come back to the 5% annual growth observed most years. However, I would argue most viewers won't come back because of what the NFL (like other companies) has done to devalue their brand (wokeness). Rugby Saint II and Thirty3 like this.
	The Saints are 0-42 when running the ball less than 15 times in a game.