Come on gents.. You are shooting the messenger and not the sender.

What is going on on the field is driven by the Organizations culture and it is based on risk/reward.

Is it coincidence that certain teams like the Raiders were home to some of the dirtiest players in football? No sir. That was driven by Al Davis.

Is it coincidence that the Steelers were fined 13 times for $182,000 in 2011?

Is it coincidence that the Ravens were the heaviest fined team in 2012 with $237,875 with $126,000 of that going to Ed Reed?

Unnecessary Roughness
Top 3 so far in 2013
San Francisco
Baltimore
Tampa bay

2012
Baltimore
San Francisco

The risk/reward

Risk ~ Division Game Sunday Night, risk losing Goldsen for a game against the Patriots a non division, non conference game.

Reward ~ Take out Brees, Graham, Sproles... If you knock any one of those players out of that game and we lose.

If I were the sort of Coach that played that way that is a risk I would take every day for that reward.

As far as for fining all the players, you cant by CBA. On placing a stigma on the offending player.. I have yet to see he fans, team, or anyone turn on Suh, Harrison..

Suspending players for a few games has yet to deter anything what so ever... Since 1 Jan 2013 23 NFL players have been suspended for violations of the leagues substance abuse policy... Are suspensions working? NOPE. There is a depth chart for that...

Will the word Bounty ever be murmured in a Saints locker room again? Nope... Because the organization and the culture were hit. And if there were never a Bounty program to start with, you can bet there will never be one started.

I am fully appreciate that not many see my point of view. There is overwhelming evidence to show that fines and suspensions and "player punishment" do not work... They keep on keeping on. At some point the risk has to become greater than the reward.