Play the preseason games in secondary cities, like we did in Shreveport and Jackson. The season tix holders dont have to pay for preseason games. I went to the last Shreveport game, it they treated it like a Super Bowl there, with a complete carnival all around it, and tons of hype.
It was crazy and fun, and brought a lot of $$$ into town. It wasnt meaningless to those people. The Saints had come to their town. The team leaves with stronger fans, much like the old NFL barnstorming tours of the 30s.