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Mercedes-Benz declines to renew Superdome rights, opening door to new name next year

this is a discussion within the Saints Community Forum; In about a year, New Orleanians will have to start getting used to calling the Superdome by a new name. New Orleans Saints spokesman Greg Bensel confirmed Tuesday that Mercedes-Benz won't renew the naming rights to the Superdome. The end ...

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Old 05-20-2020, 08:27 AM   #1
 
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Mercedes-Benz declines to renew Superdome rights, opening door to new name next year

In about a year, New Orleanians will have to start getting used to calling the Superdome by a new name.

New Orleans Saints spokesman Greg Bensel confirmed Tuesday that Mercedes-Benz won't renew the naming rights to the Superdome. The end to the agreement with the German carmaker, which is set to expire in July 2021, has set off a search for another sponsor.




"The agreement is not being renewed, based on Mercedes-Benz having other opportunities," Bensel said. "Mercedes-Benz has been an excellent partner for our team, the building and our region. We could not have asked for a more well-respected global company to have as our inaugural naming rights partner."

The search marks just the second time in the Superdome's 45-year history that its naming rights have been up for grabs, and will end an unusual three years in which the Saints and arch-rival Atlanta Falcons both played in stadiums with the same sponsor.

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