What’s worse is the fact that media outlets know the vast majority of people never read beyond the headlines. A lot of media outlets make you subscribe in order to read beyond the first paragraph. Not such a big deal in sports media but it’s being done more and more in news media which is kind of scary. If people don’t bother to read beyond the headlines as it is they sure as hell aren’t going to take the time to enter an email address even when it’s free.